‘Olympic Games Instants Shared #withGalaxy,’ now on view at iconic areas all through Paris, options Team Samsung Galaxy and celebrates the great thing about sport and the City of Light’s iconic structure
▲ Concorde: 288 Boulevard St-Germain, 75006 Paris
Samsung Electronics, a Worldwide Olympic and Paralympic Partner, in the present day unveiled a brand new artwork marketing campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The marketing campaign, which is known as “Olympic Games Instants Shared #withGalaxy,” is now stay throughout the town of Paris and comprises fascinating imagery that provides a brand new perspective to the facility of sport. It is certainly one of some ways Samsung helps to carry the spirit of the Olympic and Paralympic Games to life within the host metropolis because the countdown to Paris 2024 continues.
As a photographer and filmmaker, Raymond Depardon has captured a few of the most iconic photos of the century, together with portraits of the athletes in Olympic competitors between 1964 and 1980. The new marketing campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s famend work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who centered his lens on a few of the latest Olympic Games and Paralympic Games disciplines.
The collection of photos options Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is presently being showcased at 9 iconic Parisian landmarks and metropolis websites together with Rue du Louvre, Pont de la Concorde and Rue des Pyramides, till early September 2024.
▲ Pyramides: 187 Rue St-Honoré, 75001 Paris
“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” mentioned Simon Depardon. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding and opened up so many opportunities for us to create something that fits in artistically with the city.”
From June 24 by September 8, 2024, followers are invited to take part within the marketing campaign by sharing messages of help for Team Samsung Galaxy through a QR code featured on every picture. The messages will likely be proven at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge throughout the Olympic and Paralympic Village, in the course of the Olympic and Paralympic Games.
“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” mentioned Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”
Additional areas for the marketing campaign’s 10 photos — comprising two of Raymond Depardon’s legendary photographs and eight new photos from Simon Depardon — are positioned at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple and Opéra.
For extra data, go to https://withgalaxy.galaxyexperienceparis.com/en.
▲ Saint-Germain: 51 Rue Bonaparte, 76006 Paris
▲ 29 Boulevard Romain Rolland, 92120 Montrouge
Locations for ‘Olympic Games Instants Shared #withGalaxy’
- 187 Rue St-Honoré, 75001 Paris
- 288 Boulevard St-Germain, 75006 Paris
- 13 Rue du Louvre, 75001 Paris
- 33 Avenue Jules Rimet, 93200 Saint-Denis
- 36…
