The RAW Dating App goals to shake up the courting scheme by shedding the faux, TikTok-ified, closely filtered photographs and changing them with a extra real, unvarnished expertise. The app targets younger professionals and college students, significantly girls aged 21 to 27, who search real interactions.
The firm’s workforce claims it raised a $Three million family and friends spherical. I haven’t been capable of independently confirm that; a lot of the firm’s media protection seems to be written by the founder herself, in shops like Forbes and Entrepreneur or as press releases that obtained syndicated throughout the net. Still, the deck was attention-grabbing sufficient that I wished to take a better look.
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Slides on this deck
Pitch decks are quite a bit like courting: You’ve obtained to strut your stuff to persuade buyers that you simply’re the proper match, worthy of tens of millions to develop and flourish. They have to know that regardless of any bumps within the street, you’re the dream workforce with whom they will navigate via something.
The pitch deck ought to promote your workforce and your resolution, not simply the product. This is the place RAW’s pitch deck swipes left fairly exhausting. Instead of showcasing the good workforce poised to dominate a booming market and create a great deal of pleased matches, the pitch deck looks like it’s making an attempt to get buyers to obtain the app, not make investments cash within the firm.
Because of this misguided focus, the deck is a sizzling mess. The resolution exhibits up earlier than the issue, and the issue isn’t even clearly acknowledged till slide 11 (there are solely 18 slides complete). The firm tells me it submitted the deck precisely as pitched. Here’s what is roofed:
- Cover slide
- Product
- Value proposition
- Feature
- Feature 2
- Feature 3
- Target market
- Value proposition 2
- Value proposition 3
- Solution
- Problem
- Problem 2
- Problem 3
- Competition
- Ask and use of funds
- Slide 16
- Team
- Closing slide
Three issues to like about RAW’s pitch deck
I’ve already griped concerning the deck’s weird order: The downside and resolution slides needs to be main the cost, not trailing close to the tip. But, hey, credit score the place it’s due: When you lastly do come across them, there are some brilliant spots.
A transparent resolution slide
RAW’s resolution slide is refreshingly clear, providing a concise assertion that hints on the modern options that set the app aside. The teasers embedded inside the slide successfully outline the answer, giving a snapshot of how RAW addresses the important thing ache factors of on-line courting. It’s a pleasant change of tempo, offering simply sufficient data to pique curiosity with out being too overwhelming.
It’s good that this slide doesn’t overlap with the product particulars. After wading via numerous slides that learn like a person handbook, it’s a aid to see a centered resolution assertion. The relentless product pitch is paused right here, permitting the answer to shine by itself deserves.
However, I received’t get too carried away with the reward right here. While the answer is well-articulated, it falls brief. Claiming to resolve “most” courting app issues appears like a cop-out. Investors wish to see confidence and ambition; inform them RAW solves all courting app issues. This isn’t the place to hedge your bets or fear about overselling; it’s about convincing buyers that your resolution is complete and unbeatable. Sell them the dream, not only a Band-Aid.
Yep, that’s an issue all proper
While it’s completely ludicrous that we needed to wade via 10 slides to lastly hit an issue assertion, I’ll begrudgingly admit it’s not a horrible downside slide. Sure, there’s all the time…
