Seongsu-dong is one in all Seoul’s most vibrant locations for each prospects and types. At the center of the neighborhood stands Amore Seongsu, the flagship retailer of worldwide magnificence powerhouse Amorepacific. Preserving architectural components such because the construction, flooring and partitions of the unique vehicle restore store it as soon as was, this distinctive area invitations guests to discover an immersive, hands-on journey towards discovering “beauty that is uniquely yours.”
Designed with the shopper expertise in thoughts, Amore Seongsu seamlessly incorporates a variety of Samsung Electronics merchandise into the area. Alongside life-style TVs akin to The Serif and The Sero in addition to Smart Monitors, the shop lately launched Samsung’s Color E-paper. The addition marks a significant step towards sustainable transformation via digital innovation — whereas remaining true to the shop’s core philosophy of easy authenticity.
▲ (From left) Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager of the Restore Business Team at Amorepacific Creative Center, are enhancing retailer operations by introducing Samsung Color E-Paper to the flagship retailer.
Samsung Newsroom spoke with Tae-hyun Kim, Senior Manager and Jeongsik Shin, Assistant Manager — each a part of the Restore Business Team at Amorepacific Creative Center — about how Color E-Paper was built-in into the shop and the way guests have responded.
Flexible Placement: Allowing for Seamless Digital Integration
When customer enter Amore Seongsu, the primary area they encounter is the reception space — the place Color E-Paper shows the shop structure and occasion info.
▲ Visitors are welcomed by Samsung Color E-Paper at Amore Seongsu, one in all Seoul’s trendiest spots.
“Color E-Paper was the first thing I sought when I walked into Amore Seongsu — to check the store map,” mentioned Hefziba Mancilla Plaza, a Canadian intern at Amorepacific. “I actually thought it was a framed poster until someone told me it was a digital device.”
Another Color E-Paper is put in within the merchandising zone, suspended elegantly from the ceiling like an artwork piece. As guests conclude their immersive journey via the shop, the show elegantly enhances the product presentation.
▲ Samsung Color E-Paper suspended from the ceiling within the merchandising zone at Amore Seongsu.
Weighing simply 2.5 kg together with its cordless, rechargeable battery, Color E-Paper is light-weight and simple to put in in numerous codecs — hanging, standing or wall-mounted1 — with out the necessity for extra mounts. This versatility permits retail managers to simply adapt to the frequent adjustments attribute of pop-up retail areas.
“Amore Seongsu is a space where the concept of beauty is reinterpreted through visual storytelling and thematic experiences, allowing visitors to immerse themselves in a journey to discover a beauty that reflects the self,” mentioned Kim. “Although Samsung Color E-Paper is a digital device, its slim, cable-free design and light weight enables us to easily install it anywhere without worrying about changing the visual language of the existing environment.”
▲ (Left photograph, from left) Alena Zhang, Hefziba Mancilla Plaza and Abigaël Mihalache recognize how Samsung Color E-Paper’s smooth design naturally blends into the shop inside.
Visitors appear to note the alignment between area and design. “What stood out to me [about Amore Seongsu] was how the preserved structure of the old building and the central garden create a unique atmosphere that enhances the products display,” mentioned Abigaël Mihalache, a buyer from France. “Color E-Paper blends in and draws attention to the products while supporting the brand’s story.”
Streamlined Operations: A Smarter Way To Manage Retail Spaces
Beyond its versatile set up choices, Samsung Color E-Paper gives one other key…
