Pinterest, the most popular style-browsing app on both iOS and Android—and currently, the 11th most popular free app on the iOS App Store—announced that it will soon introduce a “buy” button to its mobile apps, thus converting the service from a drool-producer to possibly the American app universe’s biggest fashion and décor shopping mall.
iOS pinners will get the first crack at the “buy it” button “in a few weeks,” according to an announcement made by Pinterest engineering manager Chao Wang, and it will appear on “millions” of listings, including major clothing retailers like Macy’s and Nordstrom and smaller brands that employ either Demandware or Shopify as an e-commerce solution.
The initiative was launched with an information page that states Pinterest will not take a cut of any product sales conducted through the app. That comes as a surprise, since Pinterest shoppers will have to select options such as size, color, and style within the app before checking out, as opposed to being dumped into a seller’s own portal.
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