On April 16 (native time) at Milan Design Week 2024, Samsung Electronics launched the <Newfound Equilibrium> exhibition — designed to present guests a glimpse of a greater tomorrow envisioned by Samsung Design till April 21. Inspired by Samsung’s Design Identity 5.0: Essential･Innovative･Harmonious, the exhibition unearthed a world of infinite prospects and introduced a digital realm by which people and know-how exist in concord.
Samsung Newsroom explored the vivid and immersive exhibition web site the place current meets future and actuality meets hyperreality.
▲ Showcasing Samsung Design’s imaginative and prescient of a greater future, the <Newfound Equilibrium> exhibition opened on April 16 at Milan Design Week 2024.
Hosted at Le Cavallerizze contained in the Leonardo da Vinci National Museum of Science and Technology, the exhibition utilized a grand and intimate house that mixes the texture of 16th-century stables with that of contemporary structure. Sunlight poured in by arched home windows to light up excessive ceilings, roughly textured partitions and rows of rooms uniform in dimension.
▲ View of the Leonardo da Vinci National Museum of Science and Technology in Milan, Italy, the place Samsung Design’s <Newfound Equilibrium> exhibition is being held.
Upon coming into the primary exhibition house <Essential>, visitors encountered 5 translucent cubes by which irregular types of gentle appeared to freely float by house. Synchronized to accompanying music, the motion inside the cubes symbolized the timeless, elementary values of happiness, love and peace.
▲ <Essential>, the primary exhibition house of Samsung Design’s <Newfound Equilibrium>
The lights from <Essential> finally transitioned into a big 98-inch show in <Innovative>, the second exhibition house. Using movement sensors, the lights modified to look with rising readability as viewers moved nearer towards the display screen and blurred and light once they stepped away. From stable textures to tender, ethereal ones, the assorted varieties took on new lives as they interacted with the viewers — navigating from entrance to again throughout the six shows put in and representing the rising contours of a hopeful future.
▲ A show proven at <Innovative>, the second exhibition house of Samsung Design’s <Newfound Equilibrium>, reveals varieties shifting from stable to ethereal textures as visitors strategy and transfer away.
▲ <Innovative>, the second exhibition house of Samsung Design’s <Newfound Equilibrium>
Beyond the home windows of the earlier part, unusual varieties moved throughout massive LED shows in <Harmonious>, the third exhibition house. These shapes knocked on home windows and created shadows, drawing in curious passersby.
Here, the viewers existed partly in actuality and partly in a fraction of hyperreality — discovering themselves transported to a future the place humanity and know-how effortlessly coexist. Transcending visible spectacle, this part invited visitors to really feel and expertise the chances of a harmonious future.
▲ <Harmonious>, the third exhibition house of Samsung Design’s <Newfound Equilibrium>
Enticed by the gleaming lights within the fourth exhibition house, guests stepped into <Infinite Dream>. Arranged in a semi-circular house and punctuated by a big projection, 4 different-sized shows and mirrors, visitors had been immersed in an enormous, surreal panorama unfolding earlier than them.
In this new dimension, attendees skilled all of the facets of <Newfound Equilibrium> come collectively to kind a super stability of humanity and know-how — the place curious varieties dance on the water and proceed to shine even because the solar fades. An axis between two completely different worlds, <Infinite Dream> represented Samsung Design’s imaginative and prescient of what might be potential when the boundaries between the bodily and the digital collapse.
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