‘X’ marks the spot: the view from the middle of Samsung’s new, London-based expertise area, Samsung KX.
When guests have a look round Samsung KX, one of many very first thing’s they’ll discover is the big ‘X’ on the ground the place the 2 halves of the venue meet. This eye-catching architectural element marks the spot the place, within the 1800s, when England was within the midst of the Industrial Revolution, piles of coal have been dropped onto trains and transported to warmth and lightweight buildings and houses throughout the U.Okay.
Now, with the launch of Samsung KX, situated on the historic Coal Drops Yard in London’s King’s Cross district, Samsung Electronics has created a vacation spot that gives Londoners a distinct type of power. It’s a spot the place the previous and future come collectively. A spot the place the applied sciences of tomorrow intertwine with historical past, vogue, artwork, and far more; the place Londoners can make the most of Samsung’s newest applied sciences to be taught, collaborate and talk with folks of varied pursuits, ages and industries.
Samsung KX is located above London’s historic Coal Drops Yard, situated only a brief stroll from King’s Cross station.
Recently, members of the Samsung Newsroom workforce visited the venue to expertise its interactive reveals for themselves. Follow alongside as we look at why Samsung selected this explicit location to create a wholly new type of expertise area.
At the Crossroads of History
When you consider it, it’s not onerous to see what makes King’s Cross the right location for Samsung KX. Like Samsung itself, which celebrates its 50th birthday this yr, King’s Cross’s historical past is outlined by extraordinary transformation.
The arched inside of King’s Cross station appears largely the identical in the present day because it did within the 1850s.
As talked about earlier, the realm was as soon as an vital industrial hub for England, which helped gasoline a number of the best developments of the Industrial Revolution. The Coal Drops Yard that Samsung KX calls house was established in 1850 to deal with the eight million tons of coal that have been delivered to the capital annually. King’s Cross station opened its doorways two years later, and rapidly grew to become one of many busiest transport hubs within the nation.
Recently, the realm surrounding the station has been reborn as a tech hub that’s house to a number of the largest gamers within the trade. Today, with round 50 eating places and retailers, the Coal Drops Yard is a spot the place artwork, vogue and expertise come collectively. What was as soon as a space for storing for a rustic’s gasoline is now house to a number of the world’s most dynamic improvements.
In current years, tech corporations and startups have flocked to King’s Cross, remodeling the realm across the station right into a tech hub.
A Memorable Experience
The very first thing we observed once we entered the constructing was a way of fluidity – not simply within the rolling structure of the constructing itself, but in addition in the best way that the improvements inside interacted with each other. The hands-on reveals invited us to discover how Samsung’s smartphones, wearables, home equipment and extra work collectively – each within the house, and when customers are on the go – to carry the facility of linked residing to life.
It was an eye-opening expertise that was additionally enjoyable, with reveals that remodeled Samsung’s latest smartphones into instruments of expression that permit us create our personal artwork, compose our personal music, and specific our creativity in distinctive and thrilling methods. For instance, the Galaxy Graffiti exhibit transformed the expertise area’s 10-meter-wide amphitheater display screen into an immersive canvas, and allowed us to spray-paint graffiti on number of traditional London backdrops utilizing a modified Galaxy S10 as a digital spray can.
After making our mark on a London Underground station wall, we headed over to the Collage Me exhibit. There, we every snapped a selfie utilizing the Galaxy S10+, and marked up our…
