In perhaps a genius or infuriating move, Burger King’s new commercial will trigger your Google Home or Android phone, to get the smart assistant to tell you more about the Whopper.
The 15-second advertisement, which was released on Wednesday, begins with an actor dressed as a Burger King employee letting you know he doesn’t have enough time to explain “all the fresh ingredients in the Whopper sandwich.”
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He has an idea, beckons the camera closer and utters those magic words that are going to either make you hungry or annoy you so much you settle on a Big Mac instead.
“OK Google, what is the Whopper burger?”
If your Google Home is within earshot, it will begin reading you the ingredients of a Whopper. Considering Google’s assistant is reading the Whopper information from Wikipedia, it’s feasible the company’s stunt could backfire since anyone can edit Wikipedia.
It’s certainly not the first time a commercial has triggered a smart speaker, however this may be the first time a major company is intentionally trying to make your tech talk to you — whether you like it or not.
