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Nvidia’s new top-end graphics card, the Titan X, is expected to make its debut in countries including Japan, China and Taiwan in November, priced as high as NT$40,000 (US$1,268). However, Nvidia so far only plans to release its Founders Edition model, leaving Taiwan-based graphics card players such as Asustek computer, Gigabyte Technology and Micro-Star International (MSI) on the bench over the business opportunity, according to sources from the upstream supply chain.
Taiwan-based graphics card players have accused Nvidia of trying to enter the high-end branded graphics card market with its Founder Edition products, but company CEO Jen-Hsun Huang said that the Founder Edition products are meant to help resolve graphics cards’ design problems and are not meant to compete against its partners.
For its previous Founder Edition products, Nvidia had its downstream graphics card partners help sell them in the channel; however, for the Titan X, Nvidia has decided to have channel distributers in each region sell the cards. In Taiwan, Nvidia’s Titan X graphics card will be distributed by channel distributor Synnex. With the strategy, Nvidia is expected to see strong profits from sales of the Titan X.
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