At Mobile World Congress (MWC) 2025 in Barcelona, Samsung Electronics led in-depth discussions on the revolutionary digicam capabilities and human-centric AI experiences of the Galaxy S25 sequence.
Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn the way Samsung stays on the forefront of cellular expertise.
S25 Camera Briefing: Pushing the Boundaries of Mobile Photography to the Next Level
As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the highly effective digicam capabilities and AI-powered enhancing options of the Galaxy S25 sequence that allow customers to seize excellent pictures anytime, wherever.
“The Galaxy S25 series will redefine the paradigm of mobile photography,” stated Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content.”
▲ Joshua Cho from Samsung Electronics
The Galaxy S25 Ultra encompasses a 50MP ultra-wide digicam sensor and AI remosaic expertise, permitting customers to seize high-resolution pictures from any distance. AI-based multi-frame processing (MFP) mechanically optimizes picture high quality based mostly on the taking pictures atmosphere and distance whereas exactly distinguishing between transferring and static topics — delivering a extra dynamic and detailed images expertise. Additionally, AI filters and generative enhancing instruments make it straightforward to create high-quality, visually putting content material.
▲ S25 Camera Briefing
Galaxy AI Tech Forum: The Future of Human-Centric AI
On March 4, panelists explored the way forward for cellular AI throughout a Galaxy AI Tech Forum session titled “Human-Centric AI for a True AI Companion: Overcoming Barriers and What’s Next.”
Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation within the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, mentioned human-centric AI, the position of cellular expertise in shaping shoppers’ every day lives and key boundaries to AI adoption.
▲ Galaxy AI Tech Forum
“Millions of users are already experiencing Galaxy AI on their devices,” stated Wood, opening the dialog on client sentiment towards AI evolution and the trade’s efforts to ship significant experiences. “The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life.”
▲ Ben Wood from CCS Insight
The Galaxy S25 sequence harnesses multimodal AI-based agent experiences to raise personalization to new heights. However, there may be nonetheless work to be completed to grasp what shoppers want from AI to make it a really significant a part of their on a regular basis lives.
“While AI technology becomes faster, more powerful and more capable, we’re evolving too — as people and as consumers,” stated Chomet. “Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind.”
▲ Patrick Chomet from Samsung Electronics
The panelists shared private anecdotes about how Galaxy AI and the Galaxy S25 sequence are redefining on a regular basis life earlier than shifting focus to the boundaries to AI adoption. “Despite the rise in AI adoption, we identified three key global barriers — lack of confidence in using AI, privacy concerns and doubts about its practical benefits,” defined Dr. Brauer, citing findings from a world examine carried out in partnership with Samsung and Symmetry.
While boundaries to AI adoption undeniably exist, there are…
