Mobile World Congress (MWC) 2025 formally opened in Barcelona on March 3, bringing collectively business leaders and know-how fanatics on the world’s largest cell know-how exhibition. Samsung Electronics stole the highlight with dynamic expertise zones centered across the Galaxy S25 sequence — providing a glimpse into the way forward for AI-driven cell experiences — alongside a devoted house for next-generation community options.
▲ View of the MWC 2025 venue, Fira Gran Via
With over 110,000 attendees anticipated at MWC 2025, the streets of Barcelona buzzed with pleasure even earlier than the occasion’s official opening. Amid the rising anticipation, giant ads showcasing the Galaxy S25 sequence had been prominently displayed all through the venue. Samsung Newsroom stopped by the sales space to discover Samsung’s AI-driven improvements and cutting-edge {hardware} which can be advancing cell know-how.
▲ Samsung ads encompass Fira Gran Via.
A True AI Companion: New Mobile Experiences With Galaxy S25 Series
At the Fira Gran Via exhibition corridor, Samsung arrange a sprawling 1,745-square-meter sales space highlighting the Galaxy S25 sequence and unveiling new prospects for the way forward for cell experiences. A large 41-meter-wide LED display screen introduced Galaxy AI’s imaginative and prescient to life.
▲ Entrance to Samsung’s sales space
Inside interactive zones, attendees skilled the Galaxy S25 sequence’ AI, digital camera and efficiency improvements firsthand — together with AI-powered personalised insights, enhanced pictures and modifying instruments and high-performance gaming.
▲ Visitors check out the Galaxy S25 sequence.
Health Solution: Revolutionizing Wellness With Intelligence
The sales space offered AI-powered personalised well being insights within the Health Solution zone, a safer sensible house expertise with SmartThings within the Home Solution zone and Samsung’s dedication to safety and sustainability within the Galaxy Foundation zone.
In the Health Solution zone, attendees discovered how Samsung Health helps customers handle their each day well being with ease. A standout function was Now Brief on the Galaxy S25, delivering a customized Energy Score together with insights into the person’s earlier evening’s sleep and present situation. Through the Sleep particulars web page in Samsung Health, customers can evaluate a complete evaluation of their sleep together with period, sleep phases and blood oxygen ranges. Additionally, the Sleep surroundings report evaluates elements reminiscent of room brightness, temperature and humidity to assist customers optimize their sleep high quality.
“Galaxy AI is really changing the way we manage our health,” mentioned one customer after experiencing Samsung’s personalised well being administration strategy that analyzes every particular person’s well being and pursuits to offer tailor-made steering.
▲ Health Solution zone
Home Solution: Creating a Smarter, More Secure Home
In the Home Solution zone, attendees explored an enhanced sensible house expertise powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, customers may visualize and handle related sensible house gadgets by an interactive ground plan of their house. Other SmartThings AI options on show included automated routines tailor-made to person preferences, fall detection alerts for aged relations and detailed power consumption experiences to advertise extra environment friendly utilization.
To guarantee a safe sensible house expertise, Knox Matrix safeguards the complete ecosystem. Attendees noticed how related gadgets leverage Knox Matrix to autonomously detect threats, implement protecting measures and notify customers.
▲ Home Solution zone
Galaxy Foundation: A Commitment to Security and Sustainability
At the Galaxy Foundation zone, Samsung showcased its developments in safety and sustainability for Galaxy gadgets. Notably, Galaxy customers are capable of management how their knowledge is dealt with — selecting between on-device…
