The Consumer Technology Association (CTA) in the present day introduced Microsoft might be its know-how associate for the first-ever, all-digital CES 2021. As a part of this partnership, Microsoft will present options, help and the underlying cloud applied sciences that may allow the all-digital occasion platform for CES 2021. CES 2021 occasion will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to ship an exhibitor showcase, media occasions, convention programming, networking occasions and extra.
“We are thrilled to be able to work side by side with the team from CTA. What I’m even more excited about personally, though, is the opportunity this will give us to share all that we’ve learned about digital events over the past many months as world circumstances have necessitated that we rethink everything we thought we knew about how to host a major event,” wrote Bob Bejan, CVP, Global occasions, manufacturing studios and advertising and marketing neighborhood.
“After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating compelling digital event.” mentioned Gary Shapiro, president and CEO, CTA. “Microsoft is a global innovation leader and longtime supporter of CES. We look forward to working with them to bring CES 2021 to the world.”
Microsoft Corp. Executive Vice President and Chief Marketing Officer Chris Capossela added, “Digital events are an opportunity to re-imagine what’s possible. By harnessing the power of the Microsoft cloud and broader partner ecosystem—we’re excited to help CTA transform CES into an all-digital event. From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES.”
CES 2021 taking place Jan. 11-14 and under is the schedule.
January 11: Exclusive media-only entry.January 12-13: Exhibitor showcase and convention programming.January 14: Conference programming.Registration will open on December 1, 2020.
