Recently, Microsoft touted the new features in the upcoming release of Dynamics CRM 2015, aimed at improving collaboration between sales and marketing teams. Now, the software giant is pitching the Dynamics application to the banking industry.
Earlier this week at the Sibos global banking event in Boston, Microsoft showcased a number of major banking institutions that it says are modernizing their business operations and choosing Microsoft Dynamics CRM (customer relationship management) to move from transaction-based businesses to more customer-centric operations.
The company said more global system integrators are building out specific solutions for the financial services sector with Microsoft Dynamics CRM, using it to deliver industry-specific solutions tailored to the needs of banking organizations. Dynamics CRM has become a strong presence in such areas as commercial banking, investment banking, wealth management, corporate management and asset management banking.
“With more than 40,000 customers and 4.25 million users, Microsoft Dynamics CRM provides financial service institutions with a customer-first design philosophy and seamless integration with other productivity applications such as Microsoft Outlook, Microsoft Office 365, SharePoint and Lync,” Microsoft said.
Now, Microsoft has added a host of new features to Dynamics CRM 2015, which will be released in the fourth quarter of this year. Redmond has said the new version of the app promises to give sales and marketing professionals the tools they need to deliver outstanding customer experiences. By aligning efforts around key objectives companies can boost customer engagement and drive sales success with Dynamics CRM 2015, according to the company.
Testimonials on CRM for Banking
Several executives from national and international banks offered testimonials about the product at the Boston event.
“Knowledge is powerful — especially when creating a tailored banking experience for business customers,” said David Russell, head of CRM services for UK-based RBS-NatWest. He said Dynamics CRM gives his company’s employees “a unified and highly detailed customer view.”
“With it, the team can consistently deliver highly relevant, effective interactions with every customer, which ultimately helps them achieve their business ambitions,” Russell added. “Microsoft Dynamics CRM unites teams, saves time and helps NatWest make customers happy. With Microsoft Dynamics CRM, RBS-NatWest has achieved more than 95 percent user adoption, better connected teams and more valued customer service.”
When we reached R “Ray” Wang, principal analyst and founder of Constellation Research, he noted that Dynamics and similar products are making overtures to the banking industry at a fortuitous time.
“A lot of banking tools are changing,” he said. “They have to do a lot more than just manage transactions. That’s where backend tools like Dynamics will play a role as those changes are made.” (continued…)
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