As increasingly more customers gravitate in direction of streaming providers, TVs are evolving into the gadget of alternative for individuals who need bigger, higher-quality screens, extra immersive gaming experiences and at-home train functionalities, amongst different options. These days, Smart TVs are significantly within the highlight on condition that customers can get pleasure from a complete array of various content material on them with simply an Internet connection.
Samsung Electronics unveiled its first Samsung Smart TV in 2011. In 2015, the corporate launched its Tizen OS and has continued making progress on this subject with a view to offer customers with differentiated providers. But how precisely has Samsung tailored to current adjustments in the best way persons are consuming content material? What efforts have been made to advance Samsung Smart TVs into changing into higher platforms? Samsung Newsroom spoke to Seline Sangsook Han, Vice President of Service Business Team, Visual Display Business at Samsung Electronics, to be taught extra.
Q. Recently, a rising variety of customers have been placing extra worth on person expertise as an alternative of TV worth or design when buying TVs. What is driving this alteration in buy tendencies?
In the previous, a person’s media expertise got here simply from watching the printed applications supplied by their set-top field or TV tuner. Under these circumstances, the decision of the TV’s display screen and the best way it matched the house it was positioned in was the highest precedence for these buying TVs.
However these days, the best way we devour media content material is diversifying and the content material itself is changing into richer and extra various. As such, customers at the moment are prioritizing their very own distinctive experiences and contemplating how their gadgets match into their very own particular person tastes and environments. On prime of this, TVs are evolving into good gadgets, that means that the scope of their expertise providing is increasing. All of those elements are driving the present change in tendencies.
Q. Are trade insiders noting an experience-centric person development?
Samsung Electronics began to offer good TVs in 2011 and emerged because the trade chief. However, again then, customers had been much less concerned with the good TV development and there have been few companions energetic out there. These days, good TVs have gotten more and more essential, and Samsung’s Smart TV has develop into a pivotal associate. Trend evaluation exhibits us that, immediately, persons are having fun with binge-watching exhibits greater than they’re watching exhibits in real-time. According to our inner analysis, persons are spending extra time watching Over-the-top (OTT) content material on Samsung Smart TVs than they’re watching dwell content material. U.S. customers subscribe to a mean of three OTT providers, demonstrating that good TV markets are on the rise globally.
Q. How is the Samsung Smart TV adapting to those altering tendencies?
Samsung is dedicated to maintaining with altering tendencies and the Samsung Smart TV has gone by means of in depth analysis for higher person experiences. One of our prime priorities has been determining tips on how to present customers with the absolute best expertise of discovering and having fun with the content material they need to devour.
Samsung presents a content material forwarding discovery service known as Universal Guide to assist customers make selections simply by recommending content material tailor-made to particular person person preferences. In addition, Samsung TV Plus is offered for customers to get pleasure from a wide range of channels on – information, leisure, motion pictures, TV exhibits and extra. This is a free TV service, with no strings connected.
On prime of this, customers may admire main artwork works on their TV through the Art Store of way of life TV The Frame and revel in indoor exercises by means of Samsung Health, a performance that was launched this 12 months. These providers significantly profit those that have skilled sudden adjustments of their day-to-day lives this 12 months and are thus discovering themselves staying at dwelling extra.
Q. What does it take to make an awesome TV platform?…
