Cementing relationships with well-known corporations is one thing most each IT vendor hopes to attain. That is hardly shocking since doing enterprise with organizations which might be family names means that distributors are doing one thing proper. Often that assumption is fully right, since profitable corporations can choose who they need to do enterprise with and sometimes select distributors whose merchandise greatest match their wants.
Landing a consumer like this and conserving the connection on monitor qualifies as a giant deal however so does being supplanted by a robust rival. At Lenovo’s latest Tech World convention, the corporate introduced that animation chief DreamWorks Animation had chosen Lenovo’s Data Center Group (DCG) to replace its legacy knowledge middle. DreamWorks had a longstanding strategic relationship with knowledge middle vendor HPE.
Let’s contemplate what probably drove DreamWorks’ determination and why Lenovo is the fitting vendor for the job.
Links between Hollywood and Silicon Valley
The know-how and leisure industries have been linked on the hip for effectively over three many years, with computer-generated imagery (CGI) making a large leap into mainstream movies in 1991. That was the 12 months that audiences flocked to James Cameron‘s Terminator 2: Judgment Day that includes the awesomely liquid steel T-1000 killer robotic and Disney‘s Beauty and the Beast, the second conventional 2D animated movie to be fully made utilizing CAPS (laptop animation manufacturing system) applied sciences. Since then, CGI and CAPS have dominated mainstream movies—the 50 highest-grossing motion pictures of the previous decade just about all utilized or depended fully on CGI or CAPS.
While a tiny handful of IT distributors (notably, Silicon Graphics/SGI) dominated early productions with proprietary options and instruments, the shift towards industry-standard elements and programs sparked elementary adjustments. That was due largely to synergies between graphics rendering processes and high-performance computing (HPC) applied sciences, the top outcome being the emergence of Intel-based programs distributors as main gamers and companions in CGI and CAPS manufacturing.
Those included the 2002 strategic alliance between HP (now HPE and HP Inc.) and DreamWorks, which adopted the businesses’ collaboration on Dreamworks’ Shrek and continued via different DreamWorks franchises, together with Kung Fu Panda, How to Train Your Dragon, Trolls and The Croods. The alliance survived HP’s 2015 cut up into separate consumer/printing and knowledge middle corporations. While remaining partnered with HP Inc., when DreamWorks started planning to improve its rendering knowledge middle, it turned to Lenovo DCG.
Why DreamWorks selected Lenovo
What led to the deal? While few particulars concerning the mission’s dimension and scope can be found, it’s cheap to imagine that DreamWorks was drawn to Lenovo’s deep expertise in high-performance computing (HPC), the corporate’s progressive system designs and applied sciences and its world provide chain prowess.
As was famous within the story detailing the settlement, HPC is vitally essential in digital content material creation the place “producing a computer-generated animated function…
