Kioxia, Formerly Toshiba Memory, Officially Begins

Kioxia Holdings Corporation, previously Toshiba Memory Holdings Corporation, in the present day introduced that it’s formally working underneath its new company identification, efficient instantly. “Kioxia’s official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory,” mentioned Stacy J. Smith, govt chairman of Kioxia Holdings Corporation. “The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future, but to also fulfill our mission to uplift the world with memory.”

With its official launch, Kioxia has unveiled its new company emblem and model identification. The silver of Kioxia’s new emblem would be the firm’s official company colour, meant to symbolize the superior high quality of its reminiscence expertise. In addition to silver, the corporate could have communication colours together with, gentle blue, magenta, gentle inexperienced, orange, yellow and light-weight grey.

“Our full brand color palette of bright, vibrant colors represents Kioxia’s fun, future-driven culture, and passion for using memory to create new experiences and a colorful future for the world,” mentioned Naohisa Sano, Chief Marketing Officer of Kioxia Corporation. “Our new corporate logo and brand identity better reflect Kioxia’s mission and vision to uplift the world with memory, using technological innovation to create new value for society.”

To commemorate the brand new model, Kioxia will launch its “#FutureMemories” model marketing campaign, a challenge designed to create never-before-seen experiences that embody the corporate’s dedication to creating new worth and altering the world by pursuing the potential of reminiscence. The first part of the challenge shall be “TEZUKA2020,” a tribute to legendary manga artist, Osamu Tezuka. Using high-speed, giant capability flash reminiscence and AI expertise, the corporate will redraw the memorable work of Osamu Tezuka – marking the primary time his work could have been re-created in 30 years. Launching in February 2020, the TEZUKA2020 part of Kioxia’s #FutureMemories initiative is only one instance of how the corporate is uplifting the world with reminiscence.

The firm’s new company emblem and colours are actually reside on Kioxia’s official web sites, product labels and different channels: www.kioxia-holdings.com. Consumer retail merchandise, resembling strong state drives, SD playing cards and USB flash reminiscence, will proceed to be launched underneath the Toshiba Memory model title by means of 2019, and shall be launched underneath the Kioxia model beginning in 2020.