In August, we reported that Microsoft might rebrand its Bing search engine by including the Microsoft identify and brand to the service. After testing the brand new branding for the previous few months, Microsoft at present formally introduced that Bing is rebranded as Microsoft Bing. Microsoft is making this alteration to mirror the continued integration of its search experiences throughout the Microsoft household.
For instance, do you know that Bing powers InPersonal search with Microsoft Edge, fast searches within the Windows taskbar, work search eventualities with Microsoft 365, immersive gaming in Microsoft Flight Simulator, and rather more.
Microsoft Bing’s income progress, which has already been slowing, has run right into a brick wall as a result of COVID-19 disaster. Search promoting income excluding site visitors acquisition prices decreased by 18% (down 17% in fixed forex) or $353 million, which means the Microsoft Bing Revenue was round $1,608 million, across the similar dimension because the Surface division. You can examine monetary efficiency of Bing right here.
