The iPhone 8 has been rumored to have a base price of more than $1,000, but that might not actually be accurate. According to USB analyst Steven Milunovich, the phone is going to start at $850 to $900 for a 64 GB unit. From there, it’ll jump to $950 to $1,000 for a 256 GB model.
If those price points are accurate, the iPhone 8 will be closer in price to the Galaxy S8+ and it’d be an easier purchase to justify.
Milunovich believes Apple is targeting a sub-$1,000 starting price due to its “mainstream luxury” strategy.
The report also claims the iPhone 7s and 7s Plus will begin at $649 and $749, respectively.
