Last April, Samsung Electronics launched its new ‘eco-packaging’ – a brand new form of product packaging that facilitates the upcycling of the containers that include the corporate’s international life-style TV fashions, which embody ‘The Frame,’ ‘The Serif’ and ‘The Sero’. The particular cardboard containers are designed to permit customers to upcycle the packaging their televisions are available into small, versatile items of furnishings. The thick, corrugated cardboard that the packaging is comprised of can be utilized to assemble small tables and cabinets, and constructing directions will be accessed by scanning QR codes on the outsides of the containers.
Samsung Newsroom interviewed the designers from Samsung Electronics’ Visual Display Business who, in growing the brand new eco-packaging, sought to “not only work to develop an outstanding product, but also to realize the promise of environmental sustainability.”
Eco-Packaging – Inspired by the Way People Use Their TVs
Eco-packaging designers, Daehee Yoon from the Product Design Group (left) and Jonathan Whang from the Future Experience Design Group
“Mustn’t there be a way to turn TV packaging into something useful, rather than just disposing of it?” The improvement of the eco-packaging initiative started with this easy query. “Nowadays, more and more consumers are interested in protecting the environment,” defined designer Daehee Yoon, “With eco-packaging, they could realize environmental protection simply by purchasing goods like they usually would. That was the idea that drove us.”
However, the core concept of reusing packaging materials was not sufficient by itself – concrete measures have been required to really notice the designers’ imaginative and prescient. While the designers have been planning the mission, the methods by which customers have been utilizing The Serif gave them an concept. Many customers who have been shopping for the brand new TV have been additionally buying further drawers or cupboards by which to retailer their tv equipment. “With this in mind, we began to study corrugated cardboard products in the market and visit producers of small furniture,” defined designer Jonathan Whang.
‘Dot Pattern’ Matrix Design – Making DIY Easy
While making a product aesthetically pleasing is essential, designers can by no means lose sight of usability. Therefore, for the eco-packaging designers, the aim was to develop a product that not solely met the transient, however was additionally each simple to make use of and sturdy. At first, the designers considered chopping guiding traces into the cardboard and offering printed plans. However, they quickly realized that such strategies might restrict the variety of constructing strategies made out there and result in items sustaining injury throughout supply.
Eventually, the designers got here up with the ‘dot pattern’ design. By printing a dot matrix straight onto the cardboard, customers would obtain easy-to-follow steering for upcycling, and the product could be protected, all with barely any further prices or carbon emissions incurred. “One out of every five dots is larger than the others, and the number of dots serves as the unit of measurement,” defined Yoon, “This makes building your own upcycled furniture easy and accessible, and additionally makes the furniture look good once it’s built.”
Sungdo Son, one of many designers from Future Experience Design Group
In addition to facilitating upcycling, the eco-packaging initiative gives paperless digital manuals with a variety of constructing plans that may be accessed by scanning QR codes printed on the tops of the containers. “The QR codes enable you to access building manuals swiftly without the need to install an app,” Sungdo Son associated, “The electronic format also makes it easier to add and modify plans.”
Innovative Sustainability
Printing dots on containers and offering digital constructing plans may sound fairly simple. However, the designers confronted a…
