At its Galaxy Unpacked occasion on August 11, Samsung Electronics unveiled its newest innovations- Galaxy Z Fold3, Z Flip3 and Galaxy Watch4 sequence, setting the brand new commonplace for cellular experiences.
In order for customers to get to know these groundbreaking merchandise higher, Samsung Newsroom spoke with a number of Samsung executives to study improvements of the newest Galaxy units and the technique that went into their growth. Check out among the key insights, the interview highlights and the total interview video beneath.
Q: What is the goal gross sales purpose for the Galaxy Z sequence and what steps are you taking to achieve it?
Answered by Bryan Choi, Executive Vice President and Head of Strategic Marketing, Mobile Communications Business
Many surveys have proven us that the market demand for foldable smartphones is rising, in actual fact as much as 6.5 million items in 2021,1 triple the demand of final yr. Samsung is positioned to be the main and foremost supplier, set to drive quantity past the market demand.
With the brand new Galaxy Z sequence, we’re bringing foldable improvements to extra shoppers by breaking down the limitations of entry with our pricings. I’m assured that with our new Galaxy Z sequence, we will drive document excessive demand for foldables, inviting much more shoppers to take pleasure in this new manner of utilizing their smartphone.
Q: How are you addressing sturdiness issues with the brand new Galaxy Z sequence? Are the brand new foldables actually sturdy sufficient for on a regular basis prolonged use?
Answered by Dr. Won-Joon Choi, Executive Vice President and Head of the Flagship Product R&D Team, Mobile Communications Business
For the brand new foldable sequence, we had a giant mission: the sturdiness, in order that our clients can use the units with peace of thoughts for on a regular basis prolonged use. To try this, we began from scratch with a purpose to make the ‘impossible’, ‘possible’.
Water resistance and elevated sturdiness are the important thing options we targeted on for our new foldable units in order that customers can take their units with them wherever with confidence, whether or not they’re breaking a sweat on the gymnasium or enjoyable by the pool.
We are in a position to ship the world’s first water-proof foldable smartphones by implementing an revolutionary sealing design that our engineering crew has provide you with. We’ve additionally elevated the sturdiness of our versatile shows by about 80 p.c in comparison with the earlier foldables by redesigning the layer construction and utilizing a brand new protecting movie.
Furthermore, the outer physique of the Galaxy Z sequence is protected by Armor Aluminum and Gorilla Glass Victus, our strongest aluminum body and hardest glass materials but. Thanks to all these improvements, we imagine that foldable smartphones such because the Galaxy Z sequence are set to turn out to be the brand new commonplace in cellular units because the class turns mainstream.
Q: What are you most enthusiastic about with Galaxy Z Fold3 and Z Flip3?
Answered by Patrick Chomet, Executive Vice President and Head of Customer Experience, Mobile Communications Business
We designed the brand new Galaxy Z sequence to handle shoppers’ wants in each second – capturing, speaking, sharing and expressing. One of my favourite options is the hands-free selfie with the Galaxy Z Flip3. Continuing our collaboration with Google, we made the video name expertise even higher. Within Google Duo, the digital camera mechanically zooms out and in to suit everybody into the body. With HD high quality, our premium digital camera system and the units’ wonderful shows, your hands-free video calls are vivid, clear and extra fulfilling.
Furthermore, for Galaxy Z Fold3, we have now enabled the S Pen expertise with our Wacom partnership, in order that customers can write down on its massive display for the primary time on foldables. You may even watch content material on the highest half of your display and take notes along with your S Pen on the underside half.
Q: Is there sufficient market demand for foldable units? What…
