▲ (From left) Taejin Hong and Woomin Lee of Samsung Electronics’ Visual Display TV Product Planning CX Team
Every day, Samsung Electronics’ engineers and product planners work collectively to the top of making merchandise which can be as recent as they’re revolutionary and groundbreaking. Their mission is not any easy one: to introduce new concepts and developments in know-how whereas elevating the bar, yr after yr.
Since the primary introduction of the flagship QLED TV in 2017, Samsung’s product planners have been accountable for the introduction of numerous improvements, concepts and partnerships with the purpose of bringing customers the tailor-made, true-to-life viewing experiences they anticipate.
As Samsung celebrates its 15th yr because the primary world TV chief, no product higher demonstrates cutting-edge product innovation of the corporate’s groups fairly just like the 2021 Neo QLED. In order to study extra concerning the improvement of the 2021 Neo QLED lineup, Samsung Global Newsroom sat down with two members of Samsung Visual Display’s TV Product Planning CX group, Taejin Hong and Woomin Lee.
Innovation That Understands the User
“Consumers expect new and exciting products every year, but there is a lot of competition out there,” famous Hong. “Many brands have TVs that are of the same size as Samsung’s, and also claim to have many of the same features and resolution, so central to our product development is breaking through the competition by really focusing on providing the most optimized user experiences for our Neo QLED lineup,” he added.
Central, then, to the groups’ QLED technique route is the person. “Recently, we have seen a dramatic shift in what consumers are looking and asking for,” highlighted Hong. “Users are moving away from specs and feeds to upgrades that are centered around personalized viewing experiences, design, and true-to-life picture quality.”
In order to understand this, each Hong and Lee confused that well timed suggestions from actual customers in addition to the market at massive is essential. “It is so important for us to receive timely input and feedback from our customers, retailers, and behavioral experts in order for us to fully understand the most up-to-date TV trends,” famous Lee. “For our 2021 lineup, we focused on developing a new viewing experience that reflects the challenging and unprecedented times of late, one that is centered around hyper-personalized screens.”
Incorporating the New Normal Into TV Development
Not solely has the current world scenario fully reworked the best way customers are interacting with their TVs, but it surely has additionally had an impact on the best way TV product planning is carried out. “Traditionally, large trade shows such as CES and IFA serve as perfect opportunities for us to gather industry feedback, while in-person sales provide on-site consumer feedback,” defined Hong. “Since both of these opportunities have been off the table since early last year, we had to create a new internal meeting system that is both timely and agile enough to provide us with feedback from various regional offices regarding their local situations. This system incorporates touchpoints with vendors, partners, retailers, and customers, and allows us to easily communicate with all those on-site and helps us respond effectively to the changing landscape.”
Since its launch in 2017, the QLED lineup has taken the premium TV market by the storm. Last yr, QLED gross sales reached 7.79 million models, accounting for 35.5% of complete Samsung TV gross sales. The firm’s 2021 Neo QLED lineup, not too long ago launched throughout numerous areas all through March and April, has additionally offered precious perception for the planning groups. “In Korea alone, our Neo QLED TV sales have reached 20,000 units in under two months since product launch,” stated Lee. “This speaks volumes to the importance of market research and timely consumer feedback.”
This new manner of…
