Now greater than ever, streaming has developed to be on the core of dwelling leisure. New streaming platforms are repeatedly being launched and the trade’s progress is accelerating sooner than ever earlier than as increasingly more persons are having fun with their favourite TV exhibits, motion pictures and extra from the consolation of their very own properties.
Powered by the Tizen OS, Samsung Electronics’ TV lineup gives customers with a central hub for seamless streaming experiences. Along with Samsung’s cutting-edge image high quality, state-of-the-art sound and user-friendly OS, the corporate’s partnerships with main content material suppliers equivalent to HBO are bringing customers’ at-home streaming experiences to the following degree.
In order to study extra, Samsung Newsroom sat down with Jennifer Mirgorod, Head of Partner Management and Marketing for WarnerMedia, to listen to concerning the state of streaming, the way forward for the trade and the way HBO’s partnership with Samsung is bringing customers a really premium expertise.
Q: Please introduce your self and your function at WarnerMedia.
A: As head of partnership administration and associate advertising and marketing, I’m accountable for the distribution and advertising and marketing of WarnerMedia’s streaming companies together with HBO Max, its transactional video enterprise and the linear tv networks. I lead the crew managing our multichannel video programming distributor companions in North America in addition to our international platform partnerships, together with with Samsung.
Q: Streaming companies have seen large progress over the past 12 months. What are some notable developments the trade has seen over the previous 12 months?
A: Since my profession in media started greater than 25 years in the past, I’ve witnessed the whole lot of the streaming trade’s lifespan. We’ve seen large enhance in its recognition over time and the worldwide over-the-top companies market dimension is projected to achieve $86.eight billion by 2026.1
As extra streaming platforms emerge, content material is so critically essential to any platform. This pattern, then, has been of rising significance for making certain that essentially the most iconic titles – from Warner Bros. and throughout our total portfolio – dwell on HBO Max. The relative shortage of premium content material in our trade has made proudly owning franchises like Harry Potter, Game of Thrones, and the DC Universe, amongst others, has been an extremely highly effective differentiator for WarnerMedia.
Q: With extra shoppers “cord cutting” and shifting to OTT companies, how do you see the marketplace for premium content material taking part in out over the following decade?
A: The previous few years have been described because the period of “peak TV”, with lots of of recent tv sequence being launched every year, and one factor has remained clear: shoppers crave premium content material. It’s premium tales that make their approach into the zeitgeist and resonate with giant audiences, whatever the platform on which they premiere. HBO has lengthy been the house for precisely that kind of content material and, with HBO Max, we totally count on to construct on that.
Q: What adjustments has HBO made to its platform to advertise progress and supply subscribers new experiences?
A: There are fairly just a few issues we’ve carried out each to the product itself in addition to our method to supply the very best expertise to our prospects.
Throughout HBO Max’s first 12 months, our product crew has targeted on evolving the app by including new options to make sure that the platform gives a premium expertise that’s becoming for the premium content material it homes. That means including new personalization options together with “For You” trays, age-targeted child profiles, improved design, improved content material particulars pages, accessibility options and others. We additionally took a daring step late final 12 months and determined to launch our 2021 Warner Bros. theatrical slate in theaters and on HBO Max on the identical day, giving prospects the final word selection on how they wished to devour content material, which proved to be a strong technique.
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