▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the approach to life TV product planners at Samsung Electronics’ Visual Display Business
The traits of TVs are persevering with to evolve according to the newest traits and way of life patterns. Against this backdrop, the function of the tv has expanded. Whereas it used to easily be a tool for delivering leisure, the TV has now turn into a central part of customers’ inside design schemes.
To sustain with rising traits, Samsung Electronics has continued to suppose outdoors the field because it explores new potentialities for TVs. Since 2015, the corporate has been constantly pushing the envelope to develop new seems and options on its televisions, and be sure that customers can match their TV to their way of life. So, how did Samsung provide you with its way of life TV line, and what sort of shopper expertise is it aiming to offer? To discover out, Samsung Newsroom met with the corporate’s way of life TV product planners, who’ve contributed to options starting from The Serif to The Terrace.
Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room
Vivid image and a way of immersion are two elementary parts {that a} tv should present, with a nicely designed product able to delivering each. Nowadays, existence are shifting, and viewing has moved out of the lounge, with folks preferring to eat their content material in whichever room they’re in on the time.
“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” mentioned group chief Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.” Chung’s work includes analyzing tech traits and utilization patterns, which allowed him to begin figuring out which new options customers need from their tv.
“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” defined product planner Kyuseong Lee. During the starting stage, the product planners deal with connecting the specified person expertise to the essence of the product. By doing this, the workforce seeks to make it simpler for the person to grasp each the product’s story and the distinct expertise it provides. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realize all aspects of the core experience to perfection.”
The Serif and The Frame: Bringing Classy Décor to Your Other Rooms
Since the time of its invention, the tv has been thought of a staple of the lounge. But now, with a rising variety of customers additionally placing TVs in rooms like their bedrooms and research, that is altering. In line with this development, Samsung has expanded what it deems the ‘TV space’ from the lounge to a spread of different rooms. Along with this, the corporate has began to develop televisions that not solely swimsuit the inside aesthetics of these different rooms, however embody options that match the wants and existence of the folks utilizing the rooms.
In September of 2015, Samsung launched its first way of life TV, The Serif, which was designed to contribute to customers’ inside design schemes. The Serif’s iconic I-shaped design was created by the internationally famend Bouroullec Brothers, and is a perfect alternative for many who need an aesthetically pleasing tv that goes nicely in any house. “We pursued a meaningful design that emphasized people and space, and tried to get away from the usual ‘TV look’,” mentioned Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”
The product planning workforce’s…
