Today’s customers are in search of TVs that may totally combine into their particular person existence, no matter they could be. For this purpose, Samsung has launched ‘The Sero’, which supplies complete new methods for customers to work together with their TV.
The Sero – named for the Korean phrase for ‘vertical’ – has the flexibility to pivot between horizontal and vertical orientations simply as a consumer may deal with their smartphone or pill. Geared towards youthful customers with an curiosity in viewing experiences akin to those discovered on their cell gadgets, The Sero is optimized for social media content material, streaming companies and gaming, for instance, all wrapped up with an attention-grabbing design and progressive consumer expertise formulated after intensive client analysis.
To be taught extra in regards to the product, Samsung Newsroom sat down with Hayeon Kil, Chris Jo and Dong-wook Han from the TV Product Planning Group within the Visual Display Division at Samsung Electronics who spearheaded the method of bringing this progressive product to customers around the globe.
Interpreting Media Consumption Trends within the Mobile Age
Traditional visible content material, akin to photographs and movies, are for probably the most half generated in horizontal codecs. However, in recent times, customers have turn into accustomed to having fun with social media or gaming content material on their smartphones with a vertical orientation, in addition to participating within the rising development of vertical-orientation music movies and live performance footage.
During their intensive analysis, The Sero product planning crew took notice of those media consumption developments. “The trend we observed the most during our consumer surveys was that a variety of devices, from TVs and PCs to tablets and smartphones, are being used nowadays for media consumption, and furthermore that more people are using streaming video services as opposed to conventional media sources,” explains Hayeon Kil of the product planning course of. “Therefore, we wanted to improve this content experience by moving it to a bigger screen.”
Samsung’s The Sero is the primary TV geared up with an automatic rotating show that may change between horizontal or vertical orientation in accordance with the content material being displayed similar to a smartphone can. As it’s the first of its type, The Sero is setting new requirements in all areas of its formation, from {hardware} to software program and past.
“We worked hard to design and define a new user experience direction specific to The Sero,” famous Dong-wook Han. “The whole process was a challenge as we had to deal with a series of questions including how to go about designing the mobile-like viewing experience, how to best display and allow access to content and how to lay out the remote control, but we were careful to take care of each major decision one by one and verify each feature through extensive testing. Thanks to the cooperation of our colleagues and other teams, we were able to make this happen.”
A Seamless Mirroring Experience
One of the excellent options of The Sero is its smartphone mirroring functionality. The R&D crew labored extensively to understand this expertise with none setbacks. Just by tapping their smartphone wherever on The Sero’s display, customers can start automated mirroring due to a characteristic referred to as Tap View. They can then get pleasure from such mirroring perks as viewing their portrait-orientation movies in excessive definition or seeing themselves on a much bigger display after taking a selfie with their smartphone’s digicam.
What makes The Sero distinctive is the way it can seamlessly flip to match your smartphone’s orientation when mirroring content material. “The Sero will display your mobile content in all its colorful glory on its screen, as well as doing the same for TV content,” defined Han. “Whilst mirroring their smartphone, customers can get pleasure from a transparent image high quality on The Sero supported by machine learning-based AI upscaling…
