The new identifier will be discovered for the primary time at present with the brand new Dell XPS 13 2-in-1, one of many preliminary methods verified by means of Project Athena and now out there for U.S. prospects to buy from Dell.com. Over the approaching weeks, the identifier can even be seen in advertising efforts for the HP Elitebook 1040 and HP Elitebook 830, that are additionally among the many preliminary laptops verified by means of this system. Additional laptops are anticipated from Acer, ASUS, Dell, HP, Lenovo and Samsung for the vacation season.
“With Project Athena, we are fundamentally changing our approach to innovation by defining the program and its methodologies through the lens of how people use their devices every day. On-the-move, ambitious people turn to their laptops across every facet of their lives – work, home, and passion projects. ‘Engineered for Mobile Performance’ refers to the high-quality experience consumers can expect from these laptops enabled by deep co-engineering from Intel and its partners,” mentioned Josh Newman, Intel vp and basic supervisor of PC Innovation Segments within the Client Computing Group.
Project Athena is Intel’s bold innovation program aimed toward delivering a brand new class of superior laptops that assist folks to focus, to be at all times prepared and to adapt to totally different roles all through the day. With help from greater than 100 companions throughout the ecosystem, Intel’s long-term dedication with Project Athena contains ongoing analysis to outline new expertise targets and product specs, co-engineering help, innovation path-finding and joint advertising efforts. Through broad ecosystem collaboration, this system will drive innovation throughout all the PC platform to create higher experiences on the laptop computer and assist folks do the issues that matter most to them.
Research suggests that buyers usually depend on visible alerts and retail shows to tell their shopping for selections. Testing of the identifier and its messaging confirmed that it grabbed folks’s consideration in shops and on-line and signifies how the laptops are the results of engineering collaborations particularly designed for on-the-go PC experiences.
In this primary yr of this system, the “Engineered for Mobile Performance” identifier signifies that the laptop computer has been co-engineered with Intel to satisfy the foundational KEIs of this system.
Laptops that includes the identifier can have handed the verification course of, a strong and iterative course of led by Intel engineers, that features assembly specified platform necessities and KEI targets throughout six innovation vectors: prompt motion, efficiency and responsiveness, intelligence, battery life, connectivity and kind issue.
The identifier can be utilized throughout PC producer, retailer and different on-line listings and product element pages, in addition to on in-store show methods, demos and packaging. For relevant 10th Gen Intel Core processor-based methods, the designation might be used along side 10th Gen Intel Core processor badges.
For highlights of the 1.zero goal specification and KEIs, see the Project Athena reality sheet. More than a dozen designs from PC producers are anticipated to be aligned with the primary goal specification.
