Instagram has found a new place to include ads. The Facebook-owned social network is testing ads that’ll display between Stories, which also means they’re skippable. Users will begin seeing the ads in the coming weeks, according to Instagram.
None of the ads are longer than 15 seconds. Initially, the format will only be open to a small group of large brands, including Nike and Maybelline New York.
Stories has proven to be a hit feature on the network and it contributed significantly to Instagram adding 100 million users in the past six months.
Through its current monetization efforts, the company made an estimated $1.85 billion in ad revenue last year.
