Samsung Electronics hosted the #CrewGalaxy Connect 2025 occasion in New York City from July 9 to 11. More than 110 #CrewGalaxy influencers from around the globe — content material creators lively in areas together with digicam, gaming, well being, vogue and sweetness — gathered for a vibrant alternate centered on real-life use of Galaxy merchandise. Participants had been among the many first to expertise the brand new Galaxy Z Fold7, Z Flip7 and Watch8, sharing authentic content material with international audiences.
Experiencing Innovation at Galaxy Unpacked 2025
The pleasure kicked off in Brooklyn at Galaxy Unpacked 2025. As the brand new foldables and wearables had been unveiled, #CrewGalaxy influencers captured the power of the launch and shared first impressions in actual time on YouTube, Instagram and different platforms — drawing the eye of Galaxy followers around the globe.
▲ #CrewGalaxy members take pleasure in their first hands-on expertise with the brand new gadgets. (From left: @seoulmafia, @kokeshi.karen, @francypave, @deniseteojiaqi and @catriona_gray)
Inspiring Creativity Through Collaboration
Following the occasion, individuals visited Meta’s New York workplace for the official program launch. In collaboration with Meta, the #CrewGalaxy Connect 2025 briefing featured periods together with Meta: IG Unfiltered, led by Meta; a Galaxy WatchEight highlight, led by Sung Chang, Executive Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics; and a Galaxy Z Fold7 and Galaxy Z Flip7 highlight, led by Matthew Leem, Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics. These periods supplied deeper perception into Galaxy’s model philosophy and expertise, together with inventive tricks to elevate influencer content material.
The #CrewGalaxy influencers then cut up into three themed teams — well being, digicam and gaming — to reinterpret the brand new gadgets’ superior {hardware} and Galaxy AI options in their very own distinctive methods.
▲ Sung Chang leads a chat session with creators.
Running With Galaxy RunnerzZz
On July 10, the “Galaxy RunnerzZz in NYC” occasion began as a part of a worldwide problem selling the values of relaxation, rise and run — all tracked by the Galaxy Watch. More than 70 #CrewGalaxy influencers ran alongside native runners, half-marathon world file holder Jacob Kiplimo and freestyle skier Alex Hall.
Participants tracked their Energy Score with the Galaxy WatchEight and captured the expertise utilizing the Galaxy Z Fold7 and Galaxy Z Flip7 earlier than finishing a 3.5- or 7.09-kilometer course.
“Running as a team with people from all over the world was incredible,” mentioned one influencer. “Thanks to the Galaxy Watch8’s pace guidance feature, I was able to finish without overexerting myself.”
▲ #CrewGalaxy influencers take a bunch selfie earlier than the run, pose with Jacob Kiplimo on the photograph wall and exhibit their medals.
▲ #CrewGalaxy influencers have fun their end on the after-race get together.
Collaborating Creatively With the Galaxy Z Fold7
Meanwhile, #CrewGalaxy digicam influencers teamed up with rising administrators from a neighborhood movie faculty for “The Ultra City Tales, Unfolds” undertaking. The quick movie, shot fully on the Galaxy Z Fold7, highlighted the gadget’s ultra-level digicam capabilities and its suitability for high-quality filmmaking.
At the identical time, #CrewGalaxy gaming influencers visited a New York gaming café to problem native players — showcasing the Galaxy Z Fold7’s immersive large-screen expertise and highly effective efficiency, even whereas folded.
▲ #CrewGalaxy member @clementinem_ytb shares filming ideas with an aspiring director utilizing the Galaxy Z Fold7; #CrewGalaxy member @keenanlam evaluations footage shot on the Galaxy Z Fold7 with a movie scholar; and #CrewGalaxy member @hammybanks performs with a neighborhood gamer on the Galaxy Z Fold7’s massive show.
Remembering #CrewGalaxy Connect 2025
At the farewell dinner marking…
