iNew is entering the smartwatch/fitness tracker market, first with the iNew H-One Smartwatch, and now with the iNew P1 smart health bracelet. It seems that iNew themselves did not design this but is an ODM/OEM design that is then sold to said company for resale. We know this because Xiaomitoday recently reviewed the Mifone L58 smartwatch/fitness band (review here) which is the exact same device as the iNew P1. While there were some quirks with the Mifone L58/iNew P1, it had some insane value for money starting at $17USD.
Just like the Mifone L58, the iNew P1 (which for all intents and purposes is the same device) has IP67 certification, being waterproof up to a depth of 3 meters. It has a square OLED display, a pedometer, and a heart rate monitor. It has not been released for sale yet and we do not know the price either, but hopefully it costs the same price as the Mifone L58, because that was one of the big selling points for the Mifone L58.
Source [Facebook]