Home IT Hardware Assets In the name of free speech, Adblock serves up ads, just for...

In the name of free speech, Adblock serves up ads, just for a day

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Chinese artist and dissident Ai Weiwei, in an Amnesty International ad that will be distributed by Adblock. (credit: Amnesty International via Mashable)

Users of the Adblock browser extension may see something today they’re not used to when they surf the web: ads.

The ad-blocking giant, which claims to have 50 million users, will still remove advertisements from the web. But instead of showing the “peaceful, blank spaces you’re accustomed to not noticing,” Adblock will replace publishers’ ads with banners supporting Amnesty International.

The Amnesty ads, which mark March 12 as the “World Day against Cyber Censorship,” are a cause that Adblock believes is worthy enough to, well, advertise. The company says the messages, from US whistleblower Edward Snowden, Chinese artist and dissident Ai Weiwei, and Russian punk band Pussy Riot, are a one-day exception to its business as usual.

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