As the movie started, a quiet gasp of awe rippled by the viewers. When the display illuminated the darkish theater, each body got here to life with an unprecedented stage of readability. The characters’ refined expressions had been vividly outlined, whereas even the dimmest scenes unveiled putting contrasts and layers of intricate particulars.
Samsung Onyx is the world’s first cinema LED show, launched by Samsung Electronics in 2017. The first theater geared up with Samsung Onyx opened that very same 12 months at Lotte Cinema World Tower in Seoul, Korea, adopted by 5 further Lotte Cinema places1 across the nation.
Now, in October 2025, the newest evolution of Samsung Onyx — the corporate’s first main replace to the know-how in eight years — makes its Korean debut at Lotte Cinema Sillim’s Gwang-eum LED theater, the cinema model’s seventh LED venue.
So why is Lotte Cinema increasing its lineup of cinema LED theaters and transferring away from conventional projectors? Samsung Newsroom visited the brand new Gwang-eum LED theater to expertise the distinction firsthand and listen to what moviegoers and theater representatives needed to say.
A Rich Interplay Between Contrast and Color
The distinction was clear the second the display lit up. As positive beams of sunshine steadily crammed the pitch-black show, Samsung Onyx delivered breathtaking distinction and deep blacks, whereas the interaction of sunshine and shade revealed an distinctive vary of hues that nearly felt tangible.
Unlike typical projector techniques, Samsung Onyx generates its personal gentle by LEDs, producing completely outlined blacks and whites together with an exceptionally wealthy shade palette. Its excellent distinction ratio and deep blacks guarantee uniform brightness throughout all the display with out gentle bleed, permitting even the darkest scenes to keep up their texture and depth.
“Even during the brightest and darkest scenes, my eyes didn’t feel strained,” shared moviegoer Jeonghyeon Yoon after watching a preferred animated movie on the theater. “The frames flowed so smoothly that it made watching the movie even more enjoyable.”
The vivid shade and distinction of the Samsung Onyx display enchantment not solely to audiences but additionally to animation filmmakers. “On the Onyx, these little details were perfectly visible —details which give a lot to the atmosphere, to the peaceful tone of the scene,” stated Matīss Kaža, producer of the dialogue-free animated movie “Flow” — which gained a Golden Globe® Award for Best Motion Picture — Animated and an Academy Award® for Best Animated Feature. “Cinema is all about detailing in the visual storytelling, and this comes through on Onyx very well.”
In addition, Pixar Animation Studios has collaborated with Samsung to grasp its animated movies akin to “Elemental,” “Inside Out 2” and “Elio,” making them obtainable in 4K theatrical HDR format appropriate with Samsung Onyx.
“Samsung Onyx enables sophisticated color expression and reproduces true blacks, earning highly positive feedback from audiences,” stated Jinha Jeong, Senior Manager at Operations Innovation Team, Lotte…
