At IKEA, we all know loads about good house furnishing options, however we’re novices at gaming. So, how one can create a correctly high-performing gaming vary? To contribute to a greater on a regular basis life for all players, IKEA partnered with ROG (Republic of Gamers), an ASUS sub-brand, conserving the main place in gaming trade and designing prime quality, revolutionary {hardware} and kit for players. ROG has in-depth information of the gaming trade and wish to discover new methods to make gaming mix into the house. Combining one of the best of those two worlds, the collaboration aimed to democratise the gaming expertise, by creating related, useful, lovely and inexpensive merchandise and full gaming options to make it simpler for everybody to create the setup and the house they need.
The new gaming vary will goal PC players and embrace six product households: HUVUDSPELARE, UTESPELARE, MATCHSPEL, GRUPPSPEL, UPPSPEL, LÅNESPELARE. All UPPSPEL merchandise have been designed by IKEA and ROG in shut collaboration. The remaining product households have been developed by IKEA primarily based on the insights and information gained from the collaboration to make sure the width of the full gaming supply and to fulfill the varied wants of IKEA clients when it comes to perform, design and value.
In complete, the brand new gaming vary contains greater than 30 merchandise, masking each furnishings – gaming desks and chairs, a drawer unit – and equipment – a mug holder, a mouse bungee, a neck pillow, a hoop gentle and plenty of extra. Each product household provides a gaming desk and a chair of various value vary to fulfill the wants of various goal teams.
The new gaming vary was launched at IKEA China on January 29, 2021. From May 2021 it will likely be accessible at IKEA Japan, and from October 2021 the vary might be gross sales began globally.
“Gamers globally know and love the ROG brand and they trust it to deliver the most exciting gaming innovations in the market,” says Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit. “Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home.”
“The needs of billions of gamers around the globe are very diverse, whereas the existing offer is rather technical and often perceived as masculine design-wise, despite around 46% of gamers being female. We believe there’s a lot to be done to democratise the gaming experience”, says Ewa Rychert, Global Business Leader of Workspace, IKEA of Sweden. “Now we take the first step on our gaming journey, and we do it by presenting affordable, high-performing gaming products and complete solutions that we hope reflect people’s personality and taste”.
