In a move to tackle Big Data needs, IBM has expanded its PureSystems family with the rollout of its PureData System. The new technology promises more efficient management and analysis of petabytes of data to support business goals.
With this product rollout, IBM is betting organizations need more cost-effective ways to analyze data and better understand consumer purchases, manage customer churn, perform data-intensive marketing campaigns and detect fraud in real time. IBM’s own research estimates 2.5 exabytes of data is created every day. That means 90 percent of the data in the world today has been created in the last two years alone.
PureData System promises to cut through that data deluge in traditional or cloud environments. PureData System is available in three workload-specific models optimized for transactional, operational and Big Data analytics to help clients solve these challenges. The systems starts shipping this month.
Real-Time Analysis
“We are on the leading edge of a new era of computing where clients can process vast amounts of information in real time and in ways that can fundamentally transform how business gets done,” said Arvind Krishna, general manager of IBM Information Management. “To accelerate this transformation, we need to simplify and speed the deployment of new capabilities — and greatly reduce the cost of IT operations.”
The Premier healthcare alliance uses a PureData System to manage and analyze the nation’s largest clinical, financial and outcomes database with information on one in every four patient discharges, 2.5 million real-time clinical transactions a day and $ 43 billion in annual purchasing data.
“One of our biggest challenges has been the ability to quickly acquire and analyze Big Data, then place the insights from that data directly into the hands of caregivers,” said Todd Wilkes, vice president of Enterprise Solution Development at Premier. “With IBM Big Data analytics, we…
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