IBM has enhanced its Smarter Commerce strategy with a new cloud-based offering aimed at chief marketing officers (CMOs), and marketing departments in general, that focus on the business-to-consumer (B2C) market. – IBM (NYSE: IBM) continues to work to improve its cloud computing strategy, offering new features and focus with each iteration and flavor. Most recently, IBM announced new software designed to improve data sharing and automate marketing and supply chain processes in the cloud.
At its Smarter Com…
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