HyperX is thrilled to convey collectively a various mixture of athletes, entertainers, artists and avid gamers for the HyperX Showdown,” said Dustin Illingworth, influencer marketing manager, HyperX. “Given the present scenario of individuals staying dwelling and never having the ability to go to sports activities or esports occasions reside, we wished to create a novel leisure expertise for our group – and the world at giant – to get pleasure from and expertise collectively.”
Across a deliberate eight weeks of programming, search for music artists like Afrojack, Nicky Romero, Offset, Future, Young Thug and sports activities stars like Gordon Hayward (Boston Celtics), JuJu Smith-Schuster (Pittsburgh Steelers), Dele Alli ( Tottenham Hotspur F.C.), Philip Forsberg (Nashville Predators), DeMarcus Cousins (NBA All Star), Mikal Bridges (Phoenix Suns), Onyeka Okongwu (2020 NBA Draft Prospect), Cole Anthony (2020 NBA Draft Prospect), and Joc Pederson (Los Angeles Dodgers), together with extra to be introduced.
HyperX has partnered with StockX – the world’s first “Stock Market of Things” for sneakers, attire, equipment and collectibles – to host a sequence of sneaker giveaways in the course of the reside stream. The main resale market will work in collaboration with taking part superstar gamers to determine their favourite sneakers and supply up two pairs per episode. Fans who join the reside stream could have the chance to win one of many coveted pairs.
“At its core, StockX is all about entry – entry to the merchandise that folks love and will not in any other case have the ability to discover,” said Tom Woodger, vice president of cultural marketing, StockX. “As the world continues to regulate to a brand new regular rooted in digital experiences, we have remained dedicated to discovering modern methods to persistently present that entry and this partnership is a novel alternative to rejoice the convergence of cultures that stem from the fast-growing group of gaming – starting from mainstream sports activities and leisure to avenue and sneaker tradition.”
Special HyperX Showdown episodes embody an all-female occasion and an NBA Rookie Challenge, alongside extra conventional one-on-one and duo-style gameplay. At the top of the eight weeks, the athlete who greatest embodies the HyperX aggressive ethos will likely be named a model ambassador for the 12 months to come back.
Excel Sports Management is collaborating with HyperX for the HyperX Showdown sequence, offering their sports activities experience and affect in the course of the weekly occasions. Excel will procure expertise and supply strategic steering pertaining to the event and administration of every occasion involving high-profile athletes.
“At Excel, we have embraced the crossover between conventional sports activities and esports, particularly at a time when athletes have pivoted to digital media to interact with their followers throughout league suspensions,” said Matt Davis, vice president, Excel Sports Management. “We facilitated the connection between HyperX and StockX as a strategy to convey two likeminded manufacturers collectively to provide participating content material, and we have since taken on the function of procuring expertise to take part and drum up pleasure for the occasions every week.”
HyperX may also present technical and logistical help to assist the athletes setup their gaming studios or rigs. HyperX…
