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Without additional ado, onto the recommendation.
How to get buyer testimonials from hard-to-reach executives
Based on insights from Guillaume Cabane.
A buyer testimonial from a widely known govt would be the social proof that improves conversion charges in your touchdown pages or in gross sales collateral. But executives of respected corporations are usually busy and tough to succeed in.
Here’s the best way to get the testimonial:
- Contract with a contract journalist who’s written for a good publication just like the New York Times.
- Reach out to your govt prospects with one thing like “Hey, we have a journalist who has previously written for NYT who’s interested in speaking to a few of our customers for a piece. Do you have 15 minutes for a quick call?”
- For $200 in freelancer time, you get a testimonial you need to use (within the phrases you need) from a good govt. Be positive to determine some option to make it well worth the govt’s time.
