To introduce the Galaxy S25 sequence to the world, Samsung Electronics launched a sequence of daring and immersive advertising campaigns throughout key markets — every designed to showcase the flagship lineup’s AI-powered next-generation capabilities. From an interactive watercraft expertise in Australia and a metro station rebrand in Chile to a laser present in Malaysia and an esports match in India, these activations introduced the Galaxy S25 expertise on to customers by dynamic and fascinating occasions.
Samsung Newsroom explores among the standout campaigns that marked the arrival of the Galaxy S25 sequence worldwide.
[Australia] Elevating Morning Commutes With the Galaxy Go Fleet
In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that remodeled each day commutes throughout Sydney Harbour and the Brisbane River into an interactive Galaxy S25 expertise. Passengers on board had the chance to check key Galaxy AI options, together with Now Brief and Audio Eraser, and skilled firsthand how the Galaxy S25 sequence helps them begin and navigate their day with ease.
[Peru] Introducing the Galaxy AI Train on Lima Metro’s Line 1
Samsung Peru turned the primary tech firm in Peru to rebrand a metro practice by introducing the Galaxy AI Train on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers each day. In celebration of the Galaxy S25 sequence launch, passengers obtained unique metro playing cards and promotional items — additional enriching their distinctive transportation expertise.
[Chile] Transforming Tobalaba Metro Station and Illuminating Santiago’s Night Sky
Samsung Chile made its mark in Santiago with two high-profile activations to have fun the launch of the Galaxy S25 sequence. Tobalaba Metro Station, one of many metropolis’s busiest transit hubs, was formally renamed “Galaxy AI” — immersing each day commuters within the Galaxy S25 expertise.
The celebrations continued with a spectacular drone gentle present the place over 300 drones illuminated Santiago’s evening sky with gorgeous visible preparations alluding to Galaxy AI and the Galaxy S25 sequence. The synchronized efficiency mesmerized spectators, turning town skyline into a blinding tribute to Samsung’s newest cellular improvements.
[United States] Bringing Stunt Action to the Oscars With Galaxy AI
In the U.S., Samsung celebrated the Galaxy S25 Ultra throughout the 2025 Oscars with two high-energy advertisements that includes stunt performers — developed in collaboration with Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media and Really Original. The marketing campaign highlighted the Galaxy S25 Ultra’s superior AI-powered video-editing capabilities akin to Audio Eraser, a function that removes undesirable background noise. By demonstrating how Galaxy AI enhances each skilled filmmaking and on a regular basis content material creation, the initiative put stunt professionals within the highlight — recognizing their contributions to the business whereas showcasing Samsung’s state-of-the-art cellular expertise.
[United Okingdom] Celebrating Everyday Moments With a Personal Touch
Samsung U.Ok. embraced a extra private strategy by highlighting how the Galaxy S25 Ultra enhances each day life. Through partaking social media content material created in collaboration with Anaïs Gallagher and Molly Moorish-Gallagher, Samsung demonstrated the Auto Trim function, which permits customers to effortlessly edit their favourite video clips and even generate spotlight reels. Additionally, the marketing campaign illustrated how the Galaxy S25 Ultra, by the Now Brief function, integrates itself into customers’ bedtime routines by offering customized updates and content material — thereby serving to them wind down extra simply after a busy…
