Across the globe, Samsung’s skilled show showrooms function launchpads for enterprise innovation. Each area is designed to fulfill native market wants, fostering collaboration between purchasers and Samsung specialists. Building on the story of Samsung’s Connected Experience Center in Irvine, California, the Frankfurt showroom offers a distinctly pan-European platform the place concepts are examined, and Samsung’s imaginative and prescient of innovating shows past boundaries turns into actuality.
Since opening in 2018, Samsung’s Showcase & Training Centre in Frankfurt (the Frankfurt showroom) has performed a central function within the area’s B2B technique. What started as an area centered on LED know-how has advanced right into a full-scale engagement hub that highlights Samsung’s newest improvements — from The Wall and Cinema LED Onyx to Color E-Paper, Spatial Signage, numerous AI options, and VXT — the corporate’s cloud-native CMS for digital signage.
▲ The Frankfurt showroom provides a fascinating setting the place purchasers can discover Samsung’s newest show improvements and collaborative options.
At the showroom, purchasers are guided via immersive demonstrations that transcend product options. The area permits decision-makers to see real-world options in motion, align stakeholders, and transfer shortly from concept to execution. Samsung Newsroom spoke with 4 members of the European enterprise to be taught extra in regards to the firm’s skilled show enterprise.
▲ (From left) Erica Cassells, Event Manager (Europe); Joachim Wieczorek, Head of Sales LED Signage (Germany); Anna Mindnich, Head of B2B Marketing CE (Germany); and Steven Pollok, Director of Display Division (Germany).
From Showcase to Ecosystem: A Strategic Hub for European Display
The showroom has reworked right into a working technique lab the place Samsung presents not simply merchandise, however built-in ecosystems. The evolution occurred as purchasers are more and more interested by platform compatibility, wi-fi sharing, and end-to-end safety. Now with Samsung’s VXT answer, for instance, guests can see firsthand how digital signage content material is scheduled, distributed, and monitored seamlessly.
“Clients rarely come in looking for a single screen,” stated Joachim Wieczorek, Head of LED Sales. “They want confidence in a solution — and that means seeing how the technology works, how it fits into their environment, and how it’s supported long-term.”
Another pattern is that purchasers more and more wish to perceive Samsung’s broader ecosystem and its safety mannequin — particularly in company and public sector environments. “When it comes to sensitive data or high-security environments, that control matters,” Wieczorek stated. “We often hear from clients that they want fewer third parties involved — and the showroom gives them a chance to see how our full stack works together.”
▲ Joachim Wieczorek, Head of LED Sales in Germany, guides purchasers via Samsung’s flagship LED options.
This method has reshaped consumer engagements. Materna, a German IT and repair administration agency, initially got here to view a single LED wall. After experiencing the complete ecosystem, the crew discovered alternatives to leverage an answer, slightly than a single product, to extend enterprise operation worth. Materna left with a complete imaginative and prescient that included LED, LCD, and Samsung VXT — an built-in answer that demonstrated the worth of end-to-end collaboration with Samsung.
“The focus is no longer on resolution or price — it becomes about performance, scalability, and the confidence that Samsung can deliver,” Wieczorek added.
▲ Materna makes use of Samsung shows to create welcoming reception areas (left) and dynamic presentation areas (proper) that assist collaboration and consumer engagement.
Toyota Motor additionally turned to the Frankfurt showroom to discover a unified digital transformation throughout its dealership…
