Orchestrating shows for a enterprise isn’t any small feat. Displays are essential as they play a key function in setting the tone and coordinating interplay in a bodily house. However, every enterprise has distinctive wants and it will probably get mind-boggling to seek out optimum options from the huge array of choices out there. Samsung’s skilled show showrooms throughout the globe assist enterprise homeowners and managers sort out this job by offering entry to its broad portfolio of cutting-edge show options in addition to experience in designing experiences round them.
▲ The Samsung Connected Experience Center in Irvine, California
The Samsung Connected Experience Center (CEC) in Irvine, California is a 7,500-square-foot platform for discovery and enterprise transformation. Here, shoppers and Samsung specialists work facet by facet to show imaginative and prescient into technique and technique into deployment. At the center of the CEC’s mission is a concentrate on understanding every shopper’s wants and delivering options that maximize enterprise influence. Organizations from hospitality, leisure, retail, schooling, authorities, and different sectors accomplice with Samsung to develop future-ready methods and unlock new alternatives.
▲ The LED demo zone at CEC Irvine
Discovering Display: Where Technology Becomes Tangible
For Lupe Verdin, B2B Visual Display CAD (Consultant, Architect, Designer) Liaison, the CEC is a spot the place know-how lastly turns into tangible. “You can’t always explain with words what must be experienced with eyes,” she notes. “From the moment clients arrive, they’re welcomed and guided through a full, hands-on journey of what our technology can offer. At this point, the unmatchable picture quality and service becomes clear — it’s something that’s hard to match elsewhere.”
▲ Lupe Verdin in a CEC Irvine showroom
A current instance exhibits how highly effective this expertise could be. What started as a go to to match a 98-inch show rapidly developed right into a broader imaginative and prescient: “The client ended up expanding their project to seven LED walls for conference rooms, a showroom, and a security operations center. Seeing their own images and videos on our displays — especially the 0.9mm COB (Chip On Board) LED — the clients identified new opportunities. Seeing the technology in person helps realize how advanced displays can transform spaces and user experiences.”
▲ Multiple LED Formats with Varying Pixel Pitches on Display at CEC Irvine
A key differentiator for the CEC is the power to showcase the complete breadth of Samsung’s portfolio in a single place. Clients can evaluate indoor, outside, and specialty LED options facet by facet — providing a sensible preview of how their very own content material involves life on Samsung’s shows. “Other showrooms don’t offer the same breadth of technology.”
Optimizing Business Value: Where Challenges Meet Solutions
▲ Noor Armar in hospitality demo zone at CEC Irvine
Noor Armar, Solution Enablement Manager at Samsung’s North America Display Office (NADO), describes the CEC as a spot the place enterprise challenges are addressed in actual time. The CEC gives a low-risk, immersive atmosphere to check concepts, discover traits, and co-design options aligned with strategic objectives.
“Irvine CEC is a great place to provide live demonstrations on how our display solutions can be tailored to a client’s needs and add real value to their business,” Armar says. “Seeing the belief in our customers’ eyes after they experience our products hands-on is probably my favorite part.”
▲ Hospitality zone at CEC Irvine incorporates a SmartThings Pro demo
For instance, the SmartThings Pro showcase helps shoppers in hospitality, retail, and cruise strains discover new visitor journeys and operational fashions. Based on knowledge aggregation and AI-driven automation, SmartThings Pro allows seamless, personalised visitor experiences equivalent to automated check-in,…

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