Samsung TV Plus, Samsung Electronics’ free ad-supported streaming (FAST) service, has surpassed 100 million month-to-month energetic customers (MAU) worldwide. After reaching 88 million in October 2024, the determine has elevated by 12 million in a few 12 months and two months, highlighting how Samsung’s longstanding {hardware} dominance within the world TV market — maintained for the previous 19 years — has developed into a strong media platform ecosystem.
As the worldwide media market shifts more and more towards paid subscriptions, Samsung TV Plus supplies a singular viewing expertise that permits customers to entry content material immediately, with out requiring extra sign-ups or cost. Surpassing the milestone of 100 million customers underscores the success of this mannequin as an interesting different for viewers.
Samsung Newsroom takes a take a look at the transformative journey of Samsung TV Plus because it evolves into a world media platform amidst the altering panorama of tv viewing.
Lost in a Flood of OTTs: Authentic TV Experience Regains Attention
With paid OTT providers turning into the norm in in the present day’s media market, the explosion of content material has led to viewer fatigue. As subscription charges proceed to rise and platforms have turn out to be extra fragmented, many discover themselves overwhelmed by the sheer variety of selections, making it more and more troublesome to find the content material they really need to watch.
In this context, FAST providers are gaining recognition as a brand new viewing methodology. By merging the straightforwardness of conventional tv — the place viewers can soar proper into content material as quickly as they activate their TVs — with the huge choice provided by OTT platforms that enable viewers to decide on content material tailor-made to their preferences, FAST providers are interesting to viewers worldwide on the lookout for an easier, hassle-free viewing expertise.
The Beginning of Samsung TV Plus: A Viewing Method Faithful to the Basics
Samsung TV Plus has developed right into a distinguished FAST service, however it isn’t new. Launched in 2015 — earlier than the idea of FAST even existed — the platform has been delivering free channel providers that come pre-installed on Samsung good TVs. The core characteristic permits customers to take pleasure in dwell content material just by turning on their TVs, with out the necessity for separate subscriptions, funds or further gear.
In its early days, Samsung TV Plus was usually considered extra just like the pre-installed free TV channels obtainable in some areas, relatively than as a standalone media platform. Recently, nonetheless, with American broadcasters flooding into the FAST market, the thought of ad-supported free providers has turn out to be well-established. Recognizing this shift within the media panorama, Samsung has begun to domesticate Samsung TV Plus as a definite, impartial media platform.
Today, Samsung TV Plus is broadening its content material choices past conventional leisure and dramas, in addition to incorporating content material enhancement using AI expertise. One modern characteristic is the “All-in-One AI Integrated Channel,” which revives common dramas from the 2000s. These classics have been remastered in excessive definition utilizing AI-driven image and sound high quality enhancements, offering viewers with a contemporary tackle beloved content material whereas using the prevailing video property. Additionally, the platform has bolstered its journey and fitness-focused life-style internet leisure content material by including common creators’ channels like “Pani Bottle” and “Hip Euddeum.”
In efforts to broaden its Ok-content choices, Samsung TV Plus has partnered with main Korean media firms to boost its premium Ok-content lineup, making it one of many largest Ok-content suppliers within the United States. By streaming varied dwell live shows, the platform attracts in followers who need to interact with Korean leisure and tradition.
Beyond Hardware: Establishing a Global Media Platform
Currently, Samsung TV Plus boasts round 4,300 channels and 66,000 movies on demand…
