At Integrated Systems Europe (ISE) 2026, Europe’s largest show exhibition held in Barcelona this February, an set up on the Samsung Electronics sales space captured guests’ consideration. Just 52 mm thick, the show reveals objects rotating 360 levels as if floating in midair — with out 3D glasses.
Spatial Signage, Samsung’s glasses-free 3D show, has earned business recognition with awards at IFA 2025, CES 2026 and ISE 2026. Bringing the idea to life required shut collaboration throughout show, analysis and design groups — every fixing a unique piece of the 3D puzzle.
Samsung Newsroom spoke with specialists throughout the corporate — Jong-Gu Sun and Yujin Nam from the Visual Display (VD) Business, Chang-Kun Lee from Samsung Research (SR) and Eun Vit Chung from the Corporate Design Office (CDO) — in regards to the journey behind the innovation.
▲ Spatial Signage
Redefining the 3D Visual Experience
As demand grows for extra distinctive visuals, the necessity for brand spanking new show options is rising. “We are seeing rising interest in visually striking content that captures attention, such as ultra-large LED-based anamorphic displays,” mentioned Sun. “However, these installations typically require more space than traditional signage and dedicated 3D content.”
“Spatial Signage delivers immersive 3D depth without glasses or bulky holographic boxes, enabling differentiated experiences across a wide range of environments,” he added. “It also reduces the cost of producing dedicated content while remaining compatible with existing signage systems.”
Turning the idea into actuality required a robust technological basis. “While exploring new signage solutions, we discovered advanced display technology under development at Samsung Research and realized it could enable 3D signage for B2B environments,” mentioned Chung. “From that point, close collaboration among SR, CDO and the VD Business advanced the technology and brought it to market.”
Inside the Technology Behind Spatial Signage
At the core of Spatial Signage is 3D plate expertise. “The system combines a display with optical components to send separate images to each eye, applying the principle of binocular disparity so the brain perceives depth,” Lee defined. “A lenticular card — which shows different images depending on the viewing angle — is a common example of a 3D plate.”
“Spatial Signage uses a new method of rendering 3D images to address the limitations of conventional glasses-free 3D displays, such as reduced image quality and narrow viewing angles,” he added. “By presenting the main subject in high-resolution 2D while using a 3D plate to create depth in the background, it achieves both immersion and high image quality.”
Building an ultra-large, 85-inch 3D show was no simple activity. A 3D plate is made by combining lenticular lenses with printed photographs to provide 3D visuals — and as soon as created, it can’t be adjusted.
“If discrepancies between design specifications and the actual structure are not precisely accounted for, the background on screen can appear distorted,” mentioned Lee. “To address this, we developed a special pattern to detect errors during lens production.” By combining this printed sample with the lenticular lens, the group might rapidly determine deviations and alter printing circumstances accordingly.
Securing depth whereas sustaining a slim profile was one other problem. Spatial Signage makes use of a skinny 3-Four mm 3D plate to create a box-like sense of area with a perceived depth of as much as 500 mm, as if extending contained in the display screen. “Achieving depth with such thin optical materials made lens design and reliability testing difficult,” Nam…
