Of all the businesses I comply with, NVIDIA is presently main by way of placing on large-scale occasions. Part of the reason being that the corporate makes instruments that lend themselves to video shows, and so they use these instruments to supply their digital occasions. I’m masking the keynote for NVIDIA’s newest GPU Technology Conference (GTC), and I’m once more struck by the extremely excessive manufacturing high quality ranges, picture richness and visible pleasure distinctive to NVIDIA. This yr, NVIDIA is the one agency that has discovered a approach to make its digital occasion—no less than regarding main periods like this keynote—higher than an in-person occasion.
Let’s cowl each the tactic and the content material from NVIDIA’s GTC keynote this week.
Method
CEO Jensen Huang is a high-energy speaker who doesn’t prefer to rehearse. This lack of rehearsal method can lead standard in-person occasions to talks that considerably run extra time and many content material that isn’t of curiosity to the viewers. For occasion, within the CES keynote one yr, a lot of the content material was on autonomous automobiles, which on the time weren’t of curiosity to many of the client device-focused viewers.
But with these digital occasions, not solely does NVIDIA use numerous movies to counterpoint the speak, its occasion group broke it up into brief topic-focused segments in order that the viewers can decide the matters they need and never undergo by means of lengthy segments which have little curiosity for them. It is a greater use of their time; they’re extra prone to retain the data, and the manufacturing crew can do retakes to make sure every phase’s high quality. Jensen is tight, targeted and comes throughout as way more skilled utilizing this method reflecting properly on Jensen, NVIDIA and showcased merchandise.
What can also be fascinating is that in NVIDIA’s keynote, the CEO does not initially take the stage; what does is NVIDIA’s expertise and imaginative and prescient. In impact, NVIDIA itself units the stage with a video considerably just like Corning’s “Day Made Of Glass.” I usually discover corporations battle with conveying simply what they do, and this opening video does an important job of that. After lower than a 3.5-minute sport, you might have a superb thought of what NVIDIA does and its affect. Everyone ought to open with a video that may be a showcase for his or her agency and the merchandise they’ve and are saying.
In this case, the video spanned NVIDIA’s work on AI and creators and the options which might be particularly focusing on the COVID-19 Pandemic. Now let’s transfer to the content material.
Setting the tone
Jensen opens up with an fascinating assertion: “AI is the automation of automation,” and it’s. AI is, in its final type, techniques more and more run and managed by different techniques. It is doubtlessly a degree of scale that can outline the subsequent industrial revolution, one we aren’t fairly into but. Jensen opened with the agency’s deal with AI and a collection of stats, together with 2 million builders presently engaged on NVIDIA’s platforms.
GPU processing
Jensen’s subsequent part was on Ampere graphics playing cards. These playing cards and the associated expertise stay at NVIDIA’s coronary heart, and Ampere represents the second era of their…
