At TechCrunch’s Detroit City Spotlight this week, I sat down with Rae Witte, the journalist behind the StockX EC-1.
TechCrunch’s EC-1 push permits particular person authors to go deep on a specific firm. And as StockX has been headquartered in Detroit since its inception, we took the possibility to dig into our reporting in entrance of our associates from Motor City.
Witte has been masking the now-unicorn, and the bigger sneaker beat, for a half decade. That expertise helped enrich her reporting arc, giving her extra perception into the corporate’s enterprise mannequin, founding story and up to date progress.
StockX is a behemoth at present, having not too long ago been valued at $3.eight billion in a spherical that was introduced this month.
But even earlier than the corporate added one other billion {dollars} to its valuation, TechCrunch was impressed at its enterprise progress.
Back when the corporate was price a mere $2.eight billion, we referred to as its then-current spherical of capital “pre-IPO money.”
And, after all, we requested Witte on the finish of the dialog after we ought to count on to see not simply an EC-1 from StockX, however an S-1 as nicely. Soon, we reckon.
Hit play above to take pleasure in a behind-the-scenes chat concerning the firm. For extra, right here’s the EC-1 itself, which Witte completely crushed.
