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Google’s upcoming AI video, Veo 2, will cost customers 50 cents per second of footage it generates. The price positions AI-generated video as a premium service, elevating questions on its accessibility for companies, content material creators, and filmmakers.
First launched in December 2024, Veo was initially accessible solely to enterprise prospects earlier than increasing by a waitlist. The mannequin produces brief video clips in response to textual content or picture prompts, making it a possible device for advertising and marketing, social media content material, and even brief movies.
Now, Google Cloud’s vertex AI pricing web page has been up to date to replicate the cost-per-second mannequin for Veo 2. At 50 cents per second, producing one minute of footage will price $30, whereas a full-length 90-minute film would quantity to $2,700.
How Veo’s pricing compares to OpenAI’s Sora
Veo’s primary competitor, OpenAI’s Sora, additionally carries a excessive value and stays accessible solely to ChatGPT Plus and Pro subscribers. ChatGPT Plus subscribers who pay $20 per thirty days get 1,000 credit to generate movies of as much as 720p decision and 5 seconds in size, figuring out at a value of 24 cents per second by way of OpenAI’s billing system.
ChatGPT Pro subscribers that pay $200 {dollars} a month get 10,000 credit for movies of as much as 1080p and 20 seconds in length, so are primarily paying $2 per second for the upper high quality clips. These subscriptions additionally provide different options as a part of the price, like entry to OpenAI’s smartest fashions.
Film trade stays divided over AI-generated content material
The rising prices of AI-generated video come amid ongoing debates within the movie trade over AI’s function in manufacturing. “Avengers: Endgame,” one of the vital costly motion pictures ever produced, price over $36,000 per second to supply. “The Brutalist” and “Emilia Pérez,” two Oscar-nominated movies this 12 months, have been embroiled in controversy due to their use of AI to change actors’ voices.
Last 12 months, OpenAI got here underneath fireplace from artists who had been recruited to check an early model of Sora. They claimed the corporate didn’t permit their suggestions to be launched with out prior approval so they may management the PR narrative, in addition to that they weren’t being pretty compensated.
While some artists acknowledge AI’s potential for the inventive trade, they felt they had been “being lured into ‘art washing’ to inform the world that Sora is a great tool for artists” by the tech large.
