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The global smartphone application processor (AP) market grew 3% on year to US$10 billion in the first half of 2016, while the tablet AP sector declined 34% to US$889 million, according to Strategy Analytics.
Despite intense competition, Qualcomm held up well and topped the smartphone AP market with 39% revenue share in the first half of 2016, followed by MediaTek with 23% and Apple with 15%, said Strategy Analytics. During the six-month period, 64-bit APs accounted for two-thirds of total smartphone AP shipments.
"After a less successful 2015, Qualcomm continued to recover its flagship market share with the newly launched Snapdragon 820, which featured in several flagships including the Samsung Galaxy S7 Edge, LG G5, Xiaomi Mi 5, OnePlus 3 and others," said Sravan Kundojjala, associate director at Strategy Analytics. "Qualcomm’s mid-range Snapdragon 652, 650 and 400 series of chips also gained good traction during first-half 2016 and helped Qualcomm to maintain volume."
In the first half of 2016, HiSilicon, MediaTek, Samsung LSI and Spreadtrum all saw their smartphone AP shipments register a strong double-digit shipment growth, Strategy Analytics indicated. Samsung LSI and HiSilicon are dependent upon Samsung Mobile and Huawei, respectively. MediaTek maintained good momentum with increased shipments of its LTE-integrated APs, while Spreadtrum maintained its lead in 3G APs and increased its LTE AP shipments in the first half of 2016.
In the global tablet AP market, Apple led with 35% revenue share in the first half of 2016, followed by Qualcomm with 18% and Intel with 13%, according to Strategy Analytics.
"The tablet AP market continues to decline and all major tablet AP vendors suffered in first-half 2016," said Kundojjala. "We estimate that ARM-based tablet APs increased their share to 89% in first-half 2016 from 83% in the same period last year. Intel’s tablet AP shipments halved in as the company shifted its focus away from Atom-based low-end Android tablets and towards Core-based tablets. Windows-based tablets accounted for the majority of Intel’s tablet AP shipments in first-half 2016."
"Our calculations show that baseband-integrated APs accounted for one-third of total tablet AP shipments in first-half 2016," noted Stuart Robinson, executive director of Strategy Analytics’ handset component technologies service. "Qualcomm, MediaTek and Spreadtrum represented over 80% of total baseband-integrated tablet AP shipments and Intel’s recent decision to de-emphasize integrated APs will benefit these three vendors in the next few quarters."
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