GIGABYTE is planning to expand its subsidiary AORUS into motherboards and graphics cards. The company currently sells gaming notebooks and gaming peripherals, including keyboards and mice, under the AORUS brand. This could be GIGABYTE’s third attempt at establishing a premium motherboard/VGA brand that rivals ASUS Republic of Gamers and MSI Gaming Series; besides its G1.Gaming and Xtreme Gaming extensions under its main brand. AORUS is a brand unto itself, with products lacking any prominent GIGABYTE markings.
The first AORUS branded motherboards will be socket LGA1151, based on Intel’s upcoming 200-series chipset, with out of the box support for 7th generation Core “Kaby Lake” processors. The motherboards will hit the shelves in January 2017. The first AORUS-branded graphics cards will launch when AMD and NVIDIA launch their next high-end GPUs (think NVIDIA GeForce GTX 1080 Ti and AMD “Vega”). Last we heard, the GTX 1080 Ti is headed for a January 2017 launch.
Source: DigiTimes
