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Gigabyte Technology is planning to release motherboards and graphics cards under its independent gaming brand Aorus. Existing Aorus-branded products include gaming notebooks, mice, keyboards and peripherals, and Gigabyte is looking to strengthen the gaming brand to compete against its competitors such as Asustek Computer’s Republic of Gamers (ROG) and Micro-Star International’s (MSI) Gaming series.
Gigabyte will begin selling Aorus branded motherboards in early January 2017, starting with Intel’s new 200-series chipsets, while graphics cards will need to wait until AMD and Nvidia release new high-end GPUs.
Meanwhile, Asustek is mainly pushing its ROG brand for top-end gaming products and ROG Strix for high-end products. In addition to motherboards, graphics cards and notebooks, Asustek also sells desktops, monitors, keyboards, mice, earphones, and microphones under the ROG brand.
MSI’s Gaming series notebooks will achieve strong sales in 2016 and the company is expected to ship over 1.2 million gaming notebooks, accounting for around 25% of worldwide gaming notebook shipments of 4.5 million units. MSI’s graphics card shipments are also expected to reach five million units thanks to its Gaming series brand’s strong market recognition.
- Wireless broadband developments in Southeast Asia markets
As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.
- 2015 global tablet demand forecast
This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.
- 2015 China smartphone panel trend forecast
This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.
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