Runway, a startup growing AI video instruments, together with video-generating fashions, has partnered with Lionsgate — the studio behind the “John Wick” and “Twilight” franchises — to coach a customized video mannequin on Lionsgate’s film catalog. Lionsgate vice chair Michael Burns stated in a press release that the studio’s “filmmakers, directors and other creative talent” will get entry to the mannequin to “augment their work.”
Runway, which says it’s additionally contemplating methods to license fashions as templates for particular person creators to construct and prepare their very own customized fashions, is the primary generative AI startup to publicly staff up with a serious Hollywood studio. The Wall Street Journal beforehand reported that Disney and Paramount have had discussions with generative AI suppliers, however these talks haven’t but borne fruit.
Lionsgate and Runway’s deal comes a day after California signed payments limiting the usage of AI digital replicas in movie and tv initiatives, and as Runway fights a lawsuit that alleges the corporate educated its fashions on copyrighted works with out permission.
