As Gigabyte Technology’s premium gaming model, Aorus has come to its fifth yr of operation in 2019. Continuing its multi-product lineup technique, Aorus is providing its newest gaming monitor sequence for 2019 that includes unique tactical benefits in video games and a patented Active Noise Cancelling (ANC) know-how to considerably enhance customers’ expertise in communication.
The gaming market is increasing yearly with rising numbers of avid gamers becoming a member of. Aorus additionally sees the enterprise alternative and has been eager on taking part within the communities, aiming to strengthen its model recognition. To perceive the methods Aorus has adopted for the area of interest sector, Digitimes talked to Eddie Lin Gigabyte’s government vice chairman of Aorus Brand Marketing, in regards to the gaming market’s present standing.
Q: What is Aorus ‘ view on the gaming market in 2019?
A: During our annual assessment final yr, analysis studies and feedbacks from our social media teams and gamer communities all confirmed one outstanding development within the gaming market: it’s steadily turning into an all-around leisure phenomenon.
Many recreation builders have began partnering with streamers and video content material creators akin to Youtubers, trying to entice the eye of a brand new gamer group that we known as the popcorn avid gamers: Watching somebody enjoying video games has already turn out to be a brand new approach of leisure just like watching conventional TV packages.
The popcorn gamer group has already been included as a part of the gaming market by many analysis corporations learning the market.
According to a analysis report, the worldwide gaming market has a price of US$134.9 million in 2018 and the worth has been selecting up by round 10% nearly yearly for the previous a number of years. And it elevated by about that fee in 2018. The main driver that helps the gaming market’s double-digit worth progress is that this phenomenon that turns the sector into a brand new leisure ecosystem.
The enterprise alternative of popcorn avid gamers additionally affords a brand new profession route for e-sport gamers after retiring from e-sport competitions. In Asia, a few e-sport gamers have been recruited by firms to turn out to be streamers or Youtubers.
Another space within the gaming market that has been rising previously few years is the cell recreation. Because of smartphones’ rising {hardware} efficiency, recreation designers have began bringing intense video games akin to Arena of Valor and PlayerUnknown’s Battlegrounds (PUBG) to the cell platform, attracting a wave of recent avid gamers into the cell recreation sector.
Because of the video games’ pleasant consumer interfaces and the truth that avid gamers solely must spend a brief period of time to finish a match, these video games have been in a position to entice some popcorn avid gamers to affix and play themselves, comparatively increasing these video games’ total participant bases. Their participation additionally boosts demand for gaming peripherals and {hardware} rigs as they attempt to turn out to be extra aggressive within the video games.
As the variety of avid gamers continues increasing and extra numerous teams of avid gamers be a part of the sector, we count on the market to remain on the expansion observe for the following couple of years.
Q: How does Aorus introduce itself and deal with branding?
A: Since 2017, Aorus has been specializing in elevating its model recognition within the gaming market. Most assets have been spent on taking part at worldwide main gaming occasions akin to North America’s Penny Arcade Expo (PAX), Germany’s Gamescom, France’s Paris Games Week, China’s ChinaJoy, Russia’s IgroMir, South Korea’s G-Star and Brazil’s Brasil Game Show (BGS).
In Taiwan, we now have primarily participated at Wirforce and Taipei Game Show (TGS).
We now take part at a median of 10 exhibits no less than a yr and by displaying our model photographs through sales space decorations and product improvements, Aorus is assured it can promote its model recognition.
Aorus has additionally been sponsoring e-sport groups that share the identical ardour and values with us. After one yr of sponsorship actions in 2018, Aorus has barely adjusted its technique…
