The Galaxy Z sequence has set the usual for foldable telephones from its very first launch, with a brand new launch yearly. Now in its seventh chapter, the most recent design revisits the place it began. The Galaxy Z Fold7 and Z Flip7 are the results of refinements revamped annually of innovation. Samsung Newsroom spoke with Hubert Lee, Head of the Design Team and Huichul Yang, Head of the UX (User eXperience) Team, each a part of the Mobile eXperience (MX) Business at Samsung Electronics, to find the story behind the merchandise and the designers’ persistent pursuit of unbelievable design.
* Content photographs simulated for illustrative functions solely and will differ from the precise product. Product specs might range by nation, area, mannequin and service.
Hubert Lee
Executive Vice President, MX Business, Samsung Electronics
Since becoming a member of as Head of the MX Design Team in late 2022, Lee has overseen the design course for all MX product launches. With the launch of the brand new Galaxy Z Fold7 and Z Flip7, Lee showcases Galaxy’s final pursuit of ultra-sleek and trendy design.
Huichul Yang
Vice President, MX Business, Samsung Electronics
Since becoming a member of Samsung in 2005, Yang has performed a pivotal function in advancing cell UX innovation as an HCI (Human Computer Interaction) knowledgeable. Since late 2023, Yang has led the UX Team within the MX Business, crafting the cell experiences powered by Galaxy AI.
The Essence of Foldable Design
Q. The Galaxy Z Fold7 and Z Flip7 have lastly been unveiled. As the heads of the Design and UX groups, it should imply so much to each of you.
Lee: Among the merchandise I’ve designed at Samsung, the Galaxy Z Fold7 stands out because the one I’m most pleased with. Most individuals mentioned, “Wow!” as quickly as they noticed it. It’s the thinnest, lightest Galaxy Z Fold sequence mannequin but. I imagine it captures the essence of what a foldable telephone might be. It’s solely simply been unveiled at Galaxy Unpacked 2025 in New York, however I’m assured that clients will perceive its true worth as they see it up shut and get a really feel for it of their fingers.
Yang: Alongside the Galaxy Z Fold7 and Z Flip7, we additionally launched One UI 8, an interface optimized for the AI expertise. I imagine {that a} smooth, trendy design — paired with an intuitive interface — can actually resonate with customers in search of a extra elevated cell expertise on this age of AI.
“The Galaxy Z sequence isn’t simply well-made — it reaffirms our place as a pioneer and benchmark within the foldable telephone market.”
— Hubert Lee, EVP, Samsung Electronics
Q. It’s clear you’re each actually pleased with the merchandise. It should have taken lots of work to get it out into the world.
Lee: The Galaxy Z sequence marked the very starting of foldable telephones. To solidify that symbolism, we knew we needed to create a product that felt actually spectacular to anybody who noticed it. There was a shared understanding inside the group that merely repeating what we had executed prior to now wouldn’t be sufficient to fulfill buyer expectations. Change wasn’t a selection; it was a should. That’s why with the seventh fashions of the Galaxy Z sequence, we didn’t method it as a refinement — we approached it as a redesign from the bottom up. We approached it as if we have been beginning utterly from scratch.
We design life-style merchandise. To be a part of individuals’s every day lives, portability is crucial and lowering weight was key to attaining that. Our cell R&D workplace put in an enormous quantity of effort in that respect. The nature of the {hardware} meant there was a sure weight we needed to carry, however we saved questioning if we might make it just a bit bit lighter. That led to lots of analysis and testing. As it grew to become lighter, it grew to become thinner and the show bigger, till we arrived on the smooth, trendy type we had envisioned. The product you see is the results of numerous hours of deliberation, ardour and engineering.
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