Apple opened its very first physical Apple Store in Mexico yesterday. A tweet from Apple CEO Tim Cook said, “¡Gracias México por recibirnos!” Translated, Cook’s missive read, “Thanks for welcoming us, Mexico!” While the store opened on Saturday, people were already waiting on line at 7pm on Friday night.
The name of the location is Apple Vía Santa Fe and the tech titan is planning on building two more stores in Mexico City, with one being considered a global flagship. Apple is hoping to use the new stores in Mexico as a gateway to other countries like Argentina, Chile and Peru. The new Apple Store in Mexico features a custom 37-inch television screen, a Genius Bar, custom wooden cabinets and tables, and room for in-store classes. Nearly 200 employees work at the store.
Apple started an email campaign last week in an attempt to drum up visitors to visit the store. The promotion actually worked as thousands ended up visiting the brick and mortar location over the weekend. Check out some images of Apple’s first physical retail store in Mexico by clicking on the slideshow below.
Apple opens its first physical store in Mexico
Apple opens its first physical store in Mexico
source: Apple via AppleInsider
