Back in 2016, Facebook acquired MSQRD which was a Snapchat like selfie app. Soon after the acquisition, the app turned the inspiration on which Facebook designed its personal AR filter framework for each Facebook app and Instagram.
Unfortunately, you gained’t be capable of use the app after April 13 as Facebook plans to close it down. The firm introduced its choice in an replace on MSQRD’s Facebook web page.
On April 13, the MSQRD app might be going away. When Masquerade joined Facebook in 2016, photograph filter expertise was simply starting to emerge. MSQRD was basic to constructing early momentum for AR and offering insights to construct the platform Facebook has in the present day. Our focus is now on delivering you the best-possible AR experiences via Spark AR, the platform that enables anybody to create their very own AR results and share them throughout the Facebook household. You can nonetheless discover AR results straight inside Facebook, Instagram, Messenger, and Portal. Huge due to our group for the assist.
Ever because the acquisition, Facebook has been engaged on integrating the app into Facebook Live and Instagram AR filters. The MSQRD crew additionally helped construct Facebook’s AR platform, Spark AR which permits customers to create AR results for Instagram. Now that the platform has matured, it doesn’t make sense for Facebook to proceed investing within the standalone app when it might put its re
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